We never quite figured out why the world needed Shine, the women's site from Yahoo. And now Yahoo has figured out it doesn't need Amy Iorio, the site's general manager. Iorio got reorged off the site at the end of June. Shortly thereafter, PaidContent reports, Iorio got reorged out of the company altogether. Her fellow Yahoos will not miss her.

Scott Moore, the former Microsoftie now running Yahoo's media businesses, has reorganized his group, which runs Yahoo's original-content websites. Out the door: Ian Rogers, the outspoken head of Yahoo Music, who had loudly criticized the music industry for insisting on copy protection. Rogers says on his blog that he's joining Topspin Media, a music startup, as CEO. Rogers also oversaw some of Yahoo's video efforts, which Moore now says he'll run personally. The reorg comes in advance of two days of all-hands meetings in Sunnyvale and Santa Monica in two weeks. Moore's memo:

Amy Iorio, the nonpregnant Yahoo exec who likes to park in spots reserved for expectant mothers, has found a way for Yahoo advertisers in consumer packaged goods, retail and pharmaceuticals to reach their target audience of women aged 25 to 54. (They are the key decisionmakers in all our lives, according to the ad salesman's stock patter.) Iorio says Shine (screenshot below) is for those women who felt left out by what other Internet destinations, such as Glam.com and iVillage, offer. Iorio told the WSJ: "These women were looking for one place that gave them everything." Everything but a parking spot.

While accusing Yahoo News GM Amy Iorio of tiresome nepotism, our last tipster said Iorio's sister, Denise Iorio "has no clearly defined job function and doesn't work on any distinct property." Seems Yahoo caught on. Denise Iorio caught the sharp end of the ax yesterday, a tipster tells us. Friends and neighbors, that means you shouldn't believe her when she says she's on an extended maternity leave.

Now we know why Yahoo News general manager Amy Iorio surrounds herself with family at work. She's low on friends. That's sometimes what happens when you make a habit of parking in the spot Yahoo reserves for expectant mothers, as a tipster alleges Iorio did until caught. Iorio's "overly aggressive attitude" also caused two of Scott Moore's well-liked executive assistants to quit. "Its really sad how he can let someone like her take over a role that Neil Budde was in," our tipster writes. "Like the two even compare."

Poor earnings and looming layoffs mean there are daggers in Yahoos' smiles. The latest potshot comes from a tipster taking aim at Yahoo News GM Amy Iorio. Word is, Iorio loves Yahoo for its family environment. You know, her family. Our tipster offers a litany of accusations of how Iorio has taken nepotism too far in troubled times.