Well, three of the nerdy ones at least! Also today: Some really fresh ideas from the USA network, a Pushing Daisies favorite finds some work, and Butter continues to churn along.

Though it premiered last year to huge numbers, the whimsical dramedy Pushing Daisies may soon need its hero's touch of life, if last night's ratings are any indication. The second season premiere of Daisies fell a whopping 55% from its year-ago totals, the biggest drop on a night of mostly bad returns for ABC (Private Practice fell 38%, and the troubled, endlessly tinkered-with Dirty Sexy Money fell 31%). Might ABC be rethinking it decision to hold all three shows until the fall after last year's writers strike interrupted their freshman seasons? And if a shirtless Lee Pace (above, having bees poured on him) can't resuscitate Daisies, can anything? [THR]

Rachel Zoe, you have been replaced...by a publicist. And it's not someone younger, less raisin-faced, or (if such a thing is possible) thinner. One Marilyn Heston has emerged, far from quietly, as the go-to-fashion-publicist when designers want to dress for rising stars like Anna Friel, Away From Her director Sarah Polley, she the resume to prove it. 'Member that tighter-than-tight dress Scarlett Johansson's breasts couldn't wait to pop out of when Isaac Mizrahi couldn't wait to grab them? Credit Heston. And those memories of a young Sienna Miller being hailed as fashion's newest darling? Credit Heston as well. And since we always like to keep our readers abreast of tomorrow's names you should know, here's one: Rodo. Nope, not what the kids are calling Frodo these days, but next year's Jimmy Choo. Ya heard it here first. [NY Times]