Axe body spray's new White Label line is targeting a more mature and refined class of virgins. "White Label products aim to help make men seem famous with such unusual fragrance notes as praline, star fruit, moss, fig and ginger."

Pennsylvania. The very name conjures up powerful scent-memories of desultory juvenile delinquents soaked in the stench of cheap wine and cheaper cologne. At long last, the issue has come to a head:

From Argentina, the land of completely naked Dancing with the Stars, comes this new ad for Axe Body Spray, the misguided aphrodisiac of the masses. Ads for Axe are always creepy and stupid and vaguely misogynistic, but is this one the brah-iest of the bunch?

Brah scent AXE has a new product called "Ex-Friend," which describes your social life after you start wearing AXE. In this latest ad from Argentina, it's embodied as a sexually-harassing mute fisherman apparently bent on rape. Sounds about right. [Copyranter]

Haha, we know exactly what to make of this: Axe Body Spray is sponsoring a nightclub in the Hamptons for the whole summer. Brah:

A landmark actual new scientific study has discovered that, yes, Axe Body Spray can help you get laid. But opening your stupid mouth could render the sickly juvenile aphrodisiac worthless.

AXE Body Spray, the cologne of choice for rapists and lonely teens, scandalized the entire nation of India last month when it started running its ads there showing a man made of chocolate who walks around being eaten by women. It was all to promote their chocolate scent, to which I hope never to be exposed. Here in America, where reporters are more jaded, the company had to take more drastic measures to get attention:

Ever since they started allowing kissing in Bollywood movies, boy, India's morality is going to straight to hell. The cow-filled conservative nation is seeing its Victorian standards of sexuality crumble in the face of racy foreign advertising. The prime offender? You guessed it: Axe Body Spray. Of course. The Indian government recently banned Axe's infamous "Chocolate Man" ad, which it sees as a symptom of cultural decline, along with all the new sexy billboards popping up across the country. Welcome to the First World, India: Where products are plentiful, sex is empty, and Richard Gere can kiss your women with abandon. After the jump, the ass-eating Axe ad that was too hot for Mumbai. There is no stopping it:

Last night whilst we were pondering the finer points of coq a vin on 'Top Chef,' a small but serious contingent of Greenpoint hipsters (they're just like Williamsburg hipsters but taller, slightly less preposterous and more rugged) were enjoying a drink-laden and secret show by Beirut, Zach Condon's Balkans-Brooklyn indie-folk-whatever band. But the hipsters had a dirty secret.