Say you have a sincere interest in catching the latest The Dark Knight trailer—but not one so burning that it would require you to dash around Hollywood Blvd. counting the number of holes in aggro Chinese Theater Batman's costume, only to then learn via text message that the massive fire at Basque nightclub was in fact "The Joker's doing," before eventually corralling you and 500 other movie blog interns right back to where you started, so that you can file into a Mann's theater for the two-and-a-half-minute, viral experience of a lifetime.