Don Draper Is a Lousy Adman
Drew Magary · 05/06/13 02:41PMSo I'm watching the season premiere of Mad Men and Don Draper is hanging out late at night alone in the bar of the Royal Hawaiian hotel, and I keep waiting for Don to get up and go bang a waitress because Don Draper is the world's classiest sleazebag, but no. Instead, he befriends a drunken sailor and ends up being the best man at the sailor's beachside wedding, all while staring off into the distance and looking crazy thoughtful because that's how Jon Hamm rolls. Draper, a man whose very existence is an elaborate sales job, has an epiphany on that beach about the hotel he's staying in. When he meets with the client back in New York, he explains that you become a different person when you stay at the Royal Hawaiian. You enter a different state of consciousness, and you don't miss what you left behind. You're not you anymore. You disappear. That's all pretty solid thinking. I know most advertising is terrible, but that doesn't mean someone out there didn't put some insight into it.