branding

Naming Rights to 'America' Now For Sale

Hamilton Nolan · 12/06/10 12:00PM

Trick question: What's poorer than an American city? Answer: the American state in which that city is located! Haha. But seriously, are you interested in paying to plaster your name on any public property, anywhere? You totally can.

Study: Democrats and Republicans Love Lots of the Same Brands

Hamilton Nolan · 10/25/10 10:42AM

We all know that Democrats love Starbucks and Hustler, while Republicans love Skoal and Soldier of Fortune. Or do they? A new study of the favorite brands of liberals and conservatives show some surprising agreements.

Coming Soon: Beverly Hills — The Perfume

Jeff Neumann · 10/11/10 05:54AM

Have you ever wanted to smell like a city? Now's your chance: The City of Beverly Hills next year will debut its own line of perfume, emblazoned with the city's logo because it is a "center of fashion, sophistication, energy."

MySpace's Last Grasp at Relevance: A Hip New Logo

Adrian Chen · 10/09/10 02:16PM

MySpace—remember that?—just unveiled a new logo. A clean, sans-serif bat signal to all the cool kids who left for Facebook: Come back! We're hip; we're with it. We listen to your independent rock and roll music.

Branding's Greatest Misses: The New Gap Logo

Hamilton Nolan · 10/07/10 11:06AM

People really are very upset about the new logo of famous clothing store GAP! Whereas the former white-on-blue logo was iconic, the new black-letters-next-to-a-little-blue-box design has Gap fans and branding experts alike befuddled and discombobulated.

Are You Ready For 2000% More Starbucks?

Hamilton Nolan · 05/17/10 09:53AM

You there, citizen: is that coffee in your hand a Starbucks™ brand coffee? There is a 95% likelihood that it is not. That is unacceptable. Fear not; Starbucks™ brand coffee will soon be even more ubiquitous. More Starbucks. More!