Taser Company Wants To Move Past the Negativity
Jeff Neumann · 09/07/11 06:25AMTaser International, producer of the greatest non-lethal law enforcement tool known to man, is rapidly expanding its empire to include a new video surveillance system called Axon that records response calls by law enforcement. This should help with court cases when cops are unfairly accused of brutality. But you know what's totally unfair? All of these negative, sensational stories about tasers. This constant negativity is overshadowing the great contributions that tasers have made to society over the years. According to Taser International CEO Rick Smith, who spoke with Fortune about the company's rebranding efforts, stories about taser-related deaths and such are totally unfair: