• Doubledown Media, the publisher of magazines like Trader, Cigar Report, and Dealmaker, and other titles aimed at the Wall Street set has shut down. [Folio]
• Those Pepsi ads that resembled a "MacGruber" skit from SNL? It was part of a deal between the soft drink company and Lorne Michaels, naturally. [NYT]
• The final Nielsen numbers are in: 95.4 million tuned in on Sunday. [MW]
• Bob Costas is leaving HBO to join the MLB Network. [THR]
• There's a boycott of CNBC today for some reason. [Jossip]
• HBO has acquired the rights to Joe Nocera and Bethany McLean's forthcoming book about "the meltdown and the reason it happened." [Variety]
.• CBS has ordered up a new show from the producers of Top Chef "that puts lovelorn singles into arranged marriages." We love it already. [THR]

What's stupider than debating Wall Street bankers' bonuses? Using obscenities on live television while debating them! That's what Charlie Gasparino, CNBC's lovably loudmouthed on-air commentator did. Click for the clip and transcript.

Jamie Dimon is falling apart! Okay, not really, but the Wall Street Journal's Heidi Moore was rightfully concerned by the sight of the JPMorgan CEO when he sat down with CNBC's Maria Bartiromo in Davos today. Dimon turned up "unshaven, with mussed hair and clad in a spare black pullover sweater," and sported a "slightly sleepy, groggy demeanor that indicated he may have just rolled out of bed." Keep in mind, though, that this is Maria Bartiromo he was talking to. Given her illustrious past, it isn't out of the realm of possibility that the two were still recovering from a late night out. [WSJ, CNBC]

Ken Sunshine sure isn't having a good week. The celebrity publicist famous for working with A-listers like Leonardo DiCaprio and Justin Timberlake has been helping former Merrill Lynch CEO John Thain defend himself this week. Sunshine's work on Thain's behalf hasn't gone so well, of course: Thain had trouble mustering much of a defense during his chat on Monday with Maria Bartiromo, and the CNBC hostess clearly avoided holding Thain's feet to the fire. You'd think Sunshine could have arranged for things to go down a bit more smoothly! It turns out that Maria is a Sunshine client, too, and he was the one who set up the big "exclusive." [WSJ, Page Six]

• The broadcast of yesterday's inauguration earned the highest ratings since Reagan took the oath in 1981. Early numbers from Nielsen indicate 29% of US households tuned in. That figure doesn't factor in the people who viewed it online, and the big event in DC yesterday set web traffic records, too. [THR, NYT]
• The Wall Street Journal received a dozen envelopes filled with a mysterious white powder today. [WSJ]
• Maria Bartiromo has signed a new contract with CNBC. [NYP]
• Newsday editor John Mancini has returned to work following a dispute with the paper's owner, Cablevision's Jim Dolan. [Newsday, E&P]
• Clear Channel is laying off 9% of its work force. [AdAge]
• People pushed back its Tuesday afternoon deadline to Wednesday so it could publish a special double issue with Obama on the cover. [WWD]
• North Korea's news agency didn't bother to report the inauguration until late yesterday afternoon. The article was three sentences long. [FB]

CNBC, the cable business network, claims to have "policies and guidelines" that are "strictly followed." One of them appears to be presenting company flacks as secret "sources." Tech reporter Jim Goldman adheres to it religiously.

Squawk Box anchor Becky Quick — we forget which dismissively sexist finance-bimbo sobriquet CNBC viewers have awarded her — recently married the show's executive producer, Matthew Quayle. Why is this not a problem?

CNBC tech reporter Jim Goldman blew the biggest story on his beat by insisting his "sources inside the company" said Apple's Steve Jobs was in tip-top shape. Do these sources even exist?

If you were thinking that the stress of the economic meltdown isn't talking a toll on financial news reporters, well, it is. This morning CNBC's Charlie Gasparino got into a little on-air tiff with colleague Dennis Kneale. Skip ahead 35 seconds or so to see Gasparino tell Kneale he isn't a real reporter and Kneale respond by telling Gasparino he's damaging the CNBC brand. Gasparino, of course, is doing no such thing. That's what Jim Cramer is there to do!

Nouriel Roubini has made it clear he'd rather be known for his prescient economic predictions than his playboy lifestyle. But his parties are catnip for the media who inflated his reputation.

There's a reason why CNBC viewers get shortchanged on their tech coverage: Jim Goldman, the network's Silicon Valley bureau chief, is not very tall. It's the kind of thing polite people don't talk about here.

After telling CNBC viewers for weeks that Steve Jobs is "fine," the network's Silicon Valley bureau chief Jim Goldman tried a novel experiment in journalism: Talking to a source who wasn't an Apple flack.

We were wondering about those odd title frames flashing in between an segments of an interview with Barack Obama on the Rachel Maddow Show (like "Obama♥GOP"). Left in by someone in production?

First clip: A CNBC reporter dishes outsidery snark about Apple's supposedly botched iPhone launch. Second clip: CNBC's Silicon Valley bureau chief guzzles the Apple Kool-Aid. Is this the same network?

Nobody watches Fox Business Network, but that doesn't stop them from landing the best business journalists in the game. Like Liz Claman, who split from CNBC because they used too many fancy "business" words:

Having softpedaled rumors of Steve Jobs's failing health, CNBC is falling over itself to catch up to the story — with embarrassing results.

• Scribner won the non-race to publish Laura Bush's memoir. [AP]
• The Times is now selling ads on the front page of the paper. [NYT]
• Movie ticket sales totaled $9.6 bil. in 2008, down 1 percent from '07. [NYT]
• Is HuffPo worth $200 million? Not so much, says Simon Dumenco. [AdAge]
• Publishing companies are cutting perks, in case you haven't heard. [NYT]
• Howard Kurtz profiles Liz Claman, who left CNBC for Fox. [WaPo]
• Michael Phelps will now be pitching Mazdas in China. [Bloomberg]
• Marley & Me was No. 1 at the box office for a second week. [THR]

If you just look at how thin he is, you'd know it. But now Steve Jobs himself has admitted that his declining health is keeping him from taking the Macworld stage tomorrow.

This is why access is overrated. CNBC believed Apple's official pronouncements on the health of Steve Jobs, the computer company's CEO. Gizmodo relied on gossiping insiders. Who do you reckon was right?

• More cuts at Condé Nast could come when Si Newhouse returns from his European vacation next week. Among the possible victims: Domino, Details, and staffers in the company's web division. [NYP]
• Berkley Books has cancelled plans to publish Angel at the Fence, a Holocaust memoir that the author admitted contains fabrications. [NYT]
• NBC is producing more webisodes to make up for programming gaps. [NYT]
• Ad spending in '09 is expected to drop to its lowest point since '03. [AdAge]
• CNBC's Conversations with Michael Eisner is no more. [NYP]
• An interview with CNN prez Jon Klein, who scored big ratings this year with AC360 and Campbell Brown's new show, but will also go down as the genius responsible for giving D.L. Hughley his own cable news program. [HuffPo]