coca-cola
Judge Rules Sugar Water Lawsuit Against Vitaminwater® Can Proceed
Jeff Neumann · 07/24/10 03:28PMWorld's Entire Music Supply Now Undercover Corporate Jingles
Hamilton Nolan · 06/09/10 12:51PMCoca-Cola Develops New Flavor Just For Our Future Chinese Overlords
Adrian Chen · 04/07/10 11:11PMDavid Letterman, Jay Leno, Google Win Super Bowl: Best Moments from Last Night
Adrian Chen · 02/07/10 09:15PMPepsi Man Jack White Lashes Out at 'Quantum' Theme in Coke Commercial
STV · 09/15/08 06:23PMThere are no quantums of solace to be found today in the Jack White household, where the recent unveiling of his and Alicia Keys's theme song to Quantum of Solace via a Coke commercial has the songwriter lashing out at his Sony patrons. "Jack White was commissioned by Sony Pictures to write a theme song for the James Bond film Quantum Of Solace, not for Coca Cola," read a statement obtained over the weekend by NME. "Any other use of the song is based on decisions made by others, not by Jack White. We are disappointed that you first heard the song in a co-promotion for Coke Zero, rather than in its entirety." Ah ah ah — make that Coke Zero Zero Seven, rebranded exclusively for the occasion of Quantum's release this November. We'll withhold judgment of the song itself until we can hear it in its entirety, but the sample available after the jump certainly sounds low-calorie.
Making China Fat Via The Olympics
Ryan Tate · 08/22/08 12:40AMThe Olympic Games have long promoted more than the amateur athletic spirit. Sponsors this year sell pharmaceuticals, laptop computers and luxury watches, among other things, mostly to consumers outside of China. But there's something particularly sad about the way the games have been co-opted to push sugary treats inside the host country. Mars Inc., for example, used street sports events and other Olympic gimmicks to help grow sales of Snickers bars 75 percent in China this year, the Wall Street Journal reports for today's paper. Then there's Coke, which spread its tooth-eroding product into China's impoverished, soda-deprived rural provinces by attaching itself to the Olympic torch relay. That and some other local uses of Coke's $400 million in global Olympic advertising helped erode Pepsi's lead in China, the Journal reported on its front page Tuesday. Both Mars and Coke seem oblivious to the moral issues raised by their campaigns amid heightened scrutiny, in the U.S. at least, of obesity-linked products. If they're not more careful, American sugar purveyors may find themselves shackled in the fashion of cigarette makers. After the jump, a look at a scene from Mad Men, in which tobacco executives begin to grapple with the regulatory noose begin to close around their own advertising in the early 1960s.
Lessons from Ad:tech: Facebook needs to pack the crack pipe for Madison Avenue
Nicholas Carlson · 04/17/08 02:40PMTarget's ad buyer, Stephen Dwyer, said the Valley needs to better educate buyers by sharing data. Coca-Cola's Tara Scarlett agreed and added that website owners have to explain to ad agencies who their users are and why they're valuable. Or, as two ignorant bloggers explained to David Spark at last night's Revision3 party, "Ad buyers, they're like junkies. And the people who sell advertising are like drug dealers. Facebook needs to better explain how to pack the crack pipe and smoke it."