While we were drunkenly singing Bruce Springsteen in a Chelsea apartment last night, at least someone in the family was doing his job. We speak, of course, of jocky little brother Deadspin, who, along with hordes of other heterosexuals, mobbed the sports bar inexplicably plopped in the middle of our neighborhood to attend the first-ever book signing for ESPN columnist Bill Simmons's first-ever book, Now I Can Die in Peace.

We've gone through life with a sports-obsessed little brother, so it's the most natural feeling in the world for us to welcome the Gawker Media family's newest bundle of cynical joy, Deadspin.