demographics

Everybody's Moving to Austin

Hamilton Nolan · 01/12/11 12:40PM

No, it's not just your three friends from college and your ex-girlfriend and your cousin and those guys who used to be in your band: all the kids these days are moving to Austin, Texas. I heard Austin's cool, yeah.

Suburbs: The New Slums

Hamilton Nolan · 05/10/10 12:00PM

Any good student of dialectics knew this was coming. A new report on demographic trends shows that the suburbs are slowly but surely becoming what they were expressly designed not to be: the home of the disadvantaged.

How to Make Fun of Twentysomethings

Hamilton Nolan · 02/01/10 04:49PM

Have you heard about this kid, James O'Keefe? Grandiosely playing journalist and getting arrested in the classic Watergate fashion—why, his hilariously mis-channeled post-college angst is enough to make you write a How-To list mocking his whole godforsaken age demographic!

Disney to Give Boys Their Own Screeching Icons

Hamilton Nolan · 01/08/09 10:00AM

For years, the likes of Hannah Montana and the Jonas Bros. have ruled the kiddie icon market. No more. Soon, heterosexual boys will have their own channel full of crappy Disney tween characters from hell.

Online Privacy Threatens Ads! Is It Worth It?

Hamilton Nolan · 09/22/08 08:31AM

Online marketing companies: do we give them enough information about our lives? Emily Steel, a 24-year-old reporter for the WSJ, bravely uses herself as a guinea pig to determine that, no, these shadowy firms don't know quite enough about us to be able to target us with ads effectively. If the threat of missing out on perfectly customized ads doesn't convince Americans to throw open our private data to unaccountable corporations, I don't know what will: A couple of ad targeting firms let Steel look at what they had on her, and guess what: it was not totally accurate! They guessed that she liked luxury boats and was a newlywed, when actually she just had friends getting married, and has no boat. That's because tracking can't follow you across different computers, and guessing about demographics based on internet cookies is an inexact science. You might think that keeping these people in the dark would be a good thing, but Emily gives props to the firm that correctly pegs her as "someone who spends time exercising and socializing at bars and nightclubs." Psht, well that's not exactly ESP territory. She ends with this:

Tweeting Towards Gomorrah

Hamilton Nolan · 09/15/08 03:11PM

Did you know that any taxi driver in any city on earth is able to sum up the mood of his entire nation on cue with a single pithy yet heartfelt quote? It's lucky, since every foreign correspondent in the world (especially Thomas Friedman) bases his or her understanding of a country on what a taxi driver says. It's the classic easy quote. But now that old misguided trope may be dying! It's being overtaken by something even worse: the Twitter "hypergrapevine." Just what journalism needs, more lazy quote-whoring from a voluble unrepresentative minority! Twitter CEO (nice business card, ha) Jack Dorsey says the teeny-typing service is a boon for reporters:

Corrected Singles Map Means Ladies Get to Have Standards Again

Moe · 09/08/08 12:58PM

Remember that male:female demographic map that statistically charted the surplus single females across the nation and made every single woman in New York want to hang herself? Turns out it was somewhat misleading, because it counted everyone between the ages of 20 and 64 and most of the women who read about it on some blog—and who then accordingly expanded the universe of Dudes With Whom They'd Potentially Go Home to include, like, actuaries or men with off-putting tribal tattoos—were probably younger than 40. An amateur statistician named Jonathan Soma with an apparent surplus of free time and something to prove coded the map to make it adjustable by age (and divided by local population), and the sudden sprouting of big blue single male dots makes the situation seem a lot rosier for women……until they reach their mid-forties at least! So there is, it turns out, probably a surplus of single young dudes, and an absolute paucity of single old dudes. Oh yeah, and none of this counts unmarrieds in relationships, which decidedly includes The Gays:

Why MSNBC Will Only Get More Liberal

Ryan Tate · 08/18/08 06:25AM

MSNBC is still not comfortable with the idea that it is the liberal counterweight to Fox News. Executives at the cable news network bristle at the comparison, claiming that while individual "point of view" shows like Keith Olbermann's Countdown skew leftward, the network as a whole has no unifying ideology, as at Fox. But demographics may be making such a bias inevitable. The Times points out today that, amid heightened political activity among young, mostly liberal voters, MSNBC has added nearly 40,000 18-to-34-year-old viewers during prime time, far more than either Fox News or CNN. It is now number one among the young in those hours, while Fox News is dead last. That makes sense politically: Republicans are, as a group, significantly older the Democrats. Perhaps most revealing are the news nets' seemingly bizarre choices of internet partners.

Can Logo Survive With Gays 2.0?

Richard Lawson · 08/05/08 03:52PM

The Viacom-owned gay network recently did some "who the hell is our audience, anyway?" market research and came up with some fairly interesting numbers. One such data point: "Less than half of gay people want to live in the city and a majority want to live in suburbia or small-town America. Regardless of where they want to live, 58 percent want to live closer to other gay people." Really! But the gays always live in the city. The South End of Boston would be a dump if it weren't for them. But, I guess the times they are a blah blah. The second half of that data poses some problems for the folks polled, as there aren't too many already-established gay suburban or small-town enclaves. I mean, there are only so many Northamptons in this world, eh? But, those could be good numbers for Logo. Picture a gay who wants to hang out with other gays, but lives in Westport, Mass. There aren't many other 'mos in the immediate area, and there certainly aren't any gay bars. He could drive to New Bedford or maybe Fall River or maybe even Providence, but who wants to go all that way on a Friday night? What's the other option? Go to the high end of the dial and settle down with some crappy, low-budge gay flick or TV series. So, the newly provincial gays may need queer programming, Logo! Good news! But, other statistics about gay men and women having even numbers of straight and gay friends, being out to family members, and believing "it's important to integrate into the greater culture," could spell trouble. If things get too normalized, then there may not be a need for "here you go, girl" programming. Though, an obvious example of "niche" television enduring through the years would be BET, which, demographically speaking, holds a mirror up to African-Americans the way nearly every other network on television holds one up to white Americans. It's hard to imagine that there will soon be complete symphony between all of these seemingly disparate sets of tastes-not to mention satisfactory representation on the bigger nets-so maybe the "need," or at least a small audience, for Logo will remain. Anyway, poor social theorizing aside, these numbers represent the 1,800 gay people from New York and Dallas who were polled. Let's poll that made-up gay in Westport (I like to think his name is Barney Joy) and see what he has to say. In the meantime, maybe there should be a focus on, you know, quality. I'd watch then. And I subscribe to here! for Christ's sake. [via Manhattan Offender, who thinks these numbers spell doom for Logo]