2/5 — PUFF DADDY going through the motions on an elliptical at Equinox West Hollywood. His bodyguard actually approached my friend and said, "Sean would like your number." She didn't give it to him, but she did confess that his I Am King commercial makes her laugh her ass off every time she sees it. Grown men riding jet skis in white tuxedos is totally her brand of humor. [Hollywood PrivacyWatch is written by and for Defamer readers; send your sightings to tips@defamer.com.]

Diddy's new scent, I Am King, is now on sale, a fact you're probably aware of thanks to the silly ads featuring Diddy exiting a helicopter and waterskiing in formal wear. But if you're curious what it is that Mr. Combs put in the bottle, you're in luck! Very simply put, it's a hydrofluorocarbon gas extraction of blackcurrant mixed with key lime pie and fructose tangerine accords combined with "a tingling candied ozone" effect made up of trioxygen, then boosted slightly with Veramoss, mixed with the synthetic leather formula Suederal, and then topped off with a touch of LMR labdanum, which gives it that super-duper "dark chypre effect." Funny, that's totally what we thought Diddy's formula was, but it's nice to get official confirmation. Anyway, New York Times scent expert Chandler Burr really likes it, you'll be happy to hear: "The fresh-fruit lusciousness floods the senses, floats on the skin. Audacious. Inventive. And olfactorily impressive." [NYT]

• Bruce Wasserstein tied the knot with a "much younger Asian woman" two weekends ago, although details about the billionaire's new bride remain scarce. [P6]
• Alex Rodriguez is jealous and embarrassed that Madonna has been spending so much time with 22-year-old model Jesus Luz, since it makes him look like he got "dumped for a younger stud." [NYDN]
• The City's Jay Lyon—who was named Brent Tuhton until he changed it—has scored a record contract with Universal. [P6]
• Could Mark Badgley and James Mischka really be breaking up? Who is going to design our Oscar gown? [NYDN]

• Olivia Palermo and Whitney Port are "horrified" that MTV producers have been pressuring them to get into a physical fight at "work" for an upcoming episode on The City and they've even threatened to walk off the set if they're forced to participate. How principled! [P6]
• Lindsay Lohan "stomped around" and "caused chaos" after finding out she'd have to sit in economy on a flight home from Tampa on Saturday. (She also told a friend to "come and visit me back there in case I die.") Horrified flight attendants eventually found her a seat up front. [Fox News]
• Things seem to be heating up between Madonna and Jesus Luz. Also, she took the model to brunch at Macelleria on Sunday, so you know. [DM, NYDN]
• It looks like Julie Janklow's new paramour is none other than surfer Scott Murphy, who split with Marci Klein back in December. [P6, previously]

• Mary Louise Parker was the center of attention at the Roundabout Theatre on Sunday for the opening night of her new Broadway show, Hedda Gabler. Parker and her co-stars, Michael Cerveris, Peter Stormare, and Paul Sparks, and the play's director Christopher Shinnas were joined at the play and after-party by Liza Minnelli, Joan Rivers, Blythe Danner, Mamie Gummer, Amy Irving, Billy Stritch, and Tovah Feldshuh. [PMc, Wireimage, GoaG]

...Because he's still going through with this pretend "quitting acting to become a rap star" chicanery. In fact, THR has broken more news about this supposed life trajectory that we are simply refusing to believe:

• Lindsay Lohan and Samantha Ronson got into yet another public spat while heading home to LA after spending New Year's in Miami. Lindsay eventually got so upset a flight attendant suggested LiLo disembark. [TMZ]
• George Soros reportedly spent New Year's partying with "two young brunettes" on Paul Allen's yacht, Octopus, off St. Barts. Now at least we know where son Alex gets it from. [P6]
• Queen Latifah was robbed of $10,000 worth of jewelry while on vacation in Trinidad and Tobago over Christmas. [Us]
• Kathy Griffin made a dick joke during CNN's live NYE broadcast with Anderson Cooper. The video is here, in case you care. [NYP]

♦ The Ashley Dupre press bonanza begins: In her first print interview with People, which hits newsstands on Friday (the same day she'll appear on 20/20), Dupre says she's just a "normal girl" who has "a lot of depth," and that she feels sorry for Silda Spitzer, but doesn't blame herself for Eliot's downfall. [People, NYP]
♦ Are Gwyneth Paltrow and Chris Martin splitting up? The two have spent very little time together since this summer, and now she's become "very good friends" with Fontainebleau hotel owner Jeff Soffer. Gwynnie reportedly spent time with Soffer (and his Bentley and yacht) this past weekend in Miami. [P6]
♦ Britney Spears is supposedly dating a 27-year-old model named Marco D'Angelo who she met through friends in Las Vegas. [Star]
♦ It looks like Anne Hathaway is attracted to lovable losers, since people who know her new boyfriend, actor Adam Shulman, say he's an "opportunist" who "went after all the heiresses" when he was a student at Brown. [P6]

CSI: Diddy. CBS announced today that Sean Combs has agreed to a two-episode guest-starring stint on CSI: Miami, in which the versatile rapper/mogul/actor "will portray a prosecutor who doesn't get along with police Lt. Horatio Caine, played by David Caruso." Little else was disclosed about his appearance beyond a note that Diddy's episodes will air in mid-winter before his character is vanquished in short order in a dramatic, best-of-five, shades-shedding duel with Caruso. [AP]

♦ Is Kate Hudson trying to steal Alex Rodriguez away from Madonna? She was spotted with her "arms completely wrapped around" him at a party in Miami this weekend. But she might just be trying to steal Jason Statham away from his girlfriend, since the two were seen downing dirty martinis together. [NYDN, P6]
♦ A PETA activist pelted Lindsay Lohan with a bag of flour at an event in Paris on Saturday. Sam Ronson responded by dissing the activist on MySpace: "My dog is far more civilized than that person." [People]
♦ Kanye West was arrested in London on Friday after an altercation with a photographer. Now he's suggesting the entire episode was "bogus," and has upset some Brits by comparing himself to Princess Di. [People, The Sun]
♦ Sarah Palin may collect a $7 million advance if she writes a book. [MSNBC]

♦ Remember last month when Gwyneth Paltrow said she was trying to be supportive of her good friend Madonna during her divorce? It seems Madge was less than moved by the gesture and now she's warning Gwyneth to keep her mouth shut and "say nothing about me or my divorce." [National Enquirer]
♦ Meanwhile, Madonna has supposedly been telling a "close pal" that Alex Rodriguez sends her poetry and "has the heart of a poet trapped inside an insanely gorgeous body." [P6]
♦ Lindsay Lohan and Samantha Ronson are supposedly planning to "officially get engaged" while they're in Paris this week. [The Sun]
♦ Now that she's back from London (where she reportedly brought 20 pieces of luggage on a three-day trip), Mariah Carey is supposedly organizing her holiday vacation to Aspen, where her plans include rolling around in the snow in a red bikini and decorating her bedroom to look like the North Pole. [MSNBC, The Sun, P6]

♦ Madonna's neighbors in her Central Park West building aren't happy that she has turned her seventh-floor apartment into a music studio. (It was originally supposed to be an office for Guy Ritchie.) Now she stays up all night blaring music and practicing for her shows. [NYDN]
♦ Alex Rodriguez is thinking of following Madonna on tour next month when she plans to make stops in Brazil, Chile, and Argentina. [R&M]
♦ Is Jennifer Aniston secretly leaking pregnancy and marriage rumors about herself to the tabloids as a way to steal attention away from Brangelina? [MSNBC]
♦ Friends of Padma Lakshmi want everyone to know she is not a gold digger. She's a "hard-working, self-made woman" who just happens to only date extremely wealthy, older men. [P6]
♦ Peaches Geldof and Max Drummey's 97-day-old marriage may already be on the rocks. [The Sun]

Lucky hosted its fifth annual "Lucky Shops" last night inside the Metropolitan Pavilion. Lucky editor Kim France and publisher Gina Sanders welcomed Leighton Meester, Jessica Szohr, Georgina Chapman, Katrina Bowden, Alexandra Richards, Charlotte Ronson, Thalia, Beverly Johnson, Ginny Barber, and Michaela McManus, who all did a little shopping to benefit the Robin Hood Foundation. [The Daily, PMc, Wireimage]

♦ Kim Cattrall and Sarah Jessica Parker are apparently incapable of getting along: A day after Kim confirmed that there will be Sex and the City sequel, Parker told fans "not to get their hopes up" and that "Kim is excited, but all the deals are not yet done." [Daily Star, People]
♦ It looks like spending time in court, soup kitchens, and sanitation departments hasn't helped Naomi Campbell much. She infuriated passengers on her flight back from London on Tuesday by cutting in line while going through customs at JFK. She swears it wasn't her fault because it was the airline that offered her an escort. [R&M]
♦ Ian Schrager is getting married next Saturday. The bride-to-be is a ballerina named Tania Wahlstedt. [P6]

Diddy on the election last night: "I felt like my vote was the vote that put him into office." Also, he says he felt like Martin Luther King when he stepped into the voting booth yesterday. [AP]

When Diddy promoted "Vote or Die" in 2004, there were rumors that he didn't even bother to go to the polls himself. Guess there won't be a question this time around: He posed for photographers outside his local polling station in Midtown this morning. Click through for photos of Barack Obama, Joe Biden, Hillary Clinton, and Bill Clinton performing their civic duty.

Not only does Diddy get to vote or die today, he gets to celebrate his birthday, too. He's 39. There probably won't be much to celebrate in the White House today, but Laura Bush will have one reason to. She's turning 62. Also celebrating: Literary agent Andrew Wylie is 61. Playwright Jon Robin Baitz is turning 47. Book publisher Jonathan Galassi is 59. Matthew McConaughey is celebrating his 39th. Kathy Griffin is 48. Disney/ABC president Anne Sweeney is celebrating the big 5-0. Walter Cronkite is 92. Survivor host Jeff Probst is turning 46. Author Charles Frazier is 58. And the Karate Kid, Ralph Macchio, is 47.

♦ A long list of celebs have been involved in a last-minute effort to get out the vote for Obama, including Oprah, Diddy, Sarah Jessica Parker, Matthew Broderick, Edie Falco, John McEnroe, Mary J. Blige, Russell Simmons, Beyonce, and Jay-Z. In the elderly celebrity writer department, Vanity Fair's Dominick Dunne says he postponed surgery so he could vote today. [R&M, Politico]
♦ Ivana Trump has been calling Marius Rusovici, the 23-year-old Belgian she's been hanging out with, "her boyfriend," although it may just be a plot to make Rossano Rubicondi jealous. Or stir up some press. Or both. [NYDN]
♦ David Duchovny and Tea Leoni were spotted holding hands while their kids went trick-or-treating on the Upper East Side last Friday, which may or may not mean they're getting back together. [P6]
♦ Sumner Redstone's ex-wife, Paula Fortunato, is still living in his Beverly Hills mansion. But he may have already reunited with his ex-girlfriend, Manuela Herzer. [P6]

Hope you didn't register to vote using one of the forms provided by Rock the Vote: Every single one of the 173,000 New York State voter applications downloaded from the group's site was printed with the wrong address, which means thousands of newly-registered voters can expect to be turned away at the polls if the mess isn't sorted out before then. But if the mix-up is fixed before November 4th, you'll have Anne Hathaway to thank for your constitutional right: When she recorded an ad for the group a couple of weeks ago, organizers realized she hadn't registered to vote either, since her voter registration forms got lost, too. [NYT, City Room]

♦ The election, the economy, and Madonna and Guy all faded into insignificance last night when MTV aired the first clip of The City, and we saw our girl Whitney stepping inside Diane von Furstenberg HQ and getting ambivalently eyeballed by Olivia Palermo (who seems to have a weirdly strong screen presence). [NYO, NYP]
♦ The sixth season of Project Runway has wrapped: Rebecca Romijn, Eva Longoria and Lindsay Lohan reportedly make guest judge appearances, although regular judges Nina Garcia and Michael Kors earn less airtime than before. Yet due to legal issues we can't wrap our mind around much less summarize, no one knows when or where the show will air. [WWD]