• The Harry Potter frenzy kicked off last night when the latest installment debuted at midnight last night and raked in $22.2 million in the process. [THR]
• Jared Kushner's struggling Observer is still hunting for a new editor. [DF]
• Time Inc. has "assembled a high-level SWAT team" to revamp Fortune. [NYP]
• The most successful magazine at the moment? Fitness. Obviously! [Folio]
• Ukraine's Culture Ministry has banned Brüno because "it's immoral." [THR]
• A hacker accessed the computers of several Twitter employees, made off with a big bunch of documents, and is now leaking the info online. Technology! [TC]
• Is NBC's wacky, new terrorist-hunting reality show going to put war correspondents in danger's way? Guess we'll find out shortly, right? [NYO]

In your level-headed Wednesday media column: Jared Kushner congratulates his busy employees, the New York Times Co. explains how broke it is, a great idea for J-schools, and Fitness magazine finds success in fat America, somehow.

• It's been two years since Ben Silverman became co-chairman of NBC Entertainment. And what a two years it's been, huh? [LAT]
• The largest union at the Boston Globe will vote on a new contract on July 20, even though it's yet to iron out a deal with the New York Times Co. [BG]
• Reader's Digest's plan to remain relevant: It's going to become even more conservative and old-fashioned, and embrace religion and stuff. [NYT]
• How are some newspaper reporters dealing with unemployment? They're turning to careers as go-kart racers. Just as you suspected. [Fortune]