Yuli Ziv, an internet marketer, has for some reason decided to form a "guild" for fashion bloggers called Style Coalition. The idea is to be as toothless and sold-out as fashion magazines.

Journalists pretend to hate PR people, but they secretly think about them all the time. Anita Bruzzese, Todd Bishop, Ina Fried and others revealed their obsession with flackery on Twitter, reporters' oversharing medium of choice.

Press release of the day: Do you care deeply about landmine victims, and also about your own personal cleanliness? Now you can combine those two interests, with the world's grimmest bar of soap:

After the media assault comes the inevitable counterspin: Kellogg flacks are saying it did not drop benighted Olympian merman Michael Phelps over a photo of his lips pressed to a bong. Even though it did.

Matthew Freud—Sigmund's great grandson—is a London PR big shot who married Elisabeth Murdoch, Rupert's daughter. A memo floating around today about his New York office has people asking: What does it mean?

In its brief life, online college burn book JuicyCampus won notoriety and lawsuits for letting students diss their campuses and classmates. Now it's going out of business. With the help of fancy Hollywood flacks!

New York Governor David Paterson's attack flack oversaw a stealth media campaign to smear Caroline Kennedy after she withdrew from the Senate race—which succeeded in making Kennedy and the Governor look terrible. Good work!

Like the Richard Nixon groupie he is, Rod Blagojevich quickly broke his promise to Rachel Maddow to become the "anti-Nixon." Instead he broke court rules and dodged questions, on national television.

It took all of two working days for the Obama Administration's relationship with the media to get testy. The president shouldn't seem so surprised.

Caroline Kennedy has been telling people she pulled out of senate contention due to uncle Ted's deteriorating health. But that was apparently after she learned she wouldn't get the gig anyway.

Anna Wintour said she wishes the new documentary about her had ventured beyond the offices of Vogue. And no wonder, because it is there that the editor made her ruthless reputation.

Israel announced today that it's close to ending its war in Gaza, possibly as early as this weekend. Just in time for the news to be swallowed by the Obamanauguration coverage saturation.

A flack for Ketchum named James Andrews had to fly into Memphis yesterday for a client meeting with FedEx, and observed, correctly, that Memphis is a hellhole. This could get him fired.

Oh, to create a musky scent that cries out to the world: "I am from Brooklyn." Bond No. 9 is giving it a shot, with edgy results:

NBC is launching a female-focused quasi-marketing agency featuring the following people: Maria Bartiromo, Meredith Vieira, and Tori Spelling. Raise your hand if you don't see the problems with this. (Hand down, Tori).

Is it smart for Israel to blow the hell out of Palestinian civilians past all boundaries of good sense? No. But has Israel timed this war brilliantly, from a PR perspective? No doubt.

In an apparent attempt to ingratiate themselves with Page Six's Paula Froelich, some PR firm made a video offering Froelich's dog's stud services for $3,500 per hour. But Karl, the dog, is actually ball-less.

To discourage people from actually attending Barack Obama's presidential inauguration, the Democratic Congress is promising the ceremony will be hell on Earth, like Katrina, except planned by Congress.

Scientology prince Tom Cruise is supposedly no longer speaking publicly about his membership in the cult, a far cry from the days he used new films as a chance to promote the "church."

'Tis the season of empty gestures! Inaugural pastor Rick Warren rewrote his website so it no longer says gays are poison to his congregation. In fact a whole long lecture about gays was deleted.