Back in 1997, a grocery clerk in Oregon listed a classified ad in a survivalist magazine that read:

Last week we asked you to take the 2012 Gawker Media Census, and in return offered one lucky survey-taker the opportunity to win a new iPad. Well, early responses are in, and we learned some interesting info about you guys—like the fact that you're more likely to purchase alcohol than cleaning supplies in upcoming months. Hey, if worse comes to worst, you can always use vodka to sterilize things…

Summer can terrible for those stuck in the city. The air stinks of tourist's sweaty sunblock residue, all the good-looking, rich locals are at beach houses you could never afford, and your 4th floor walk-up is barbarically under air-conditioned. However, if you take this short survey, you could win this portable gas grill—the perfect preemptive way to make the dog days of summer less doggy. Drag it to your roof/ fire escape/ abandoned lot down the block, and you'll be flipping burgers and pretending you where somewhere else in no time!

If you find yourself heading down to the Lower East Side to soak up some that ghost-of-CBGBs/Arlene's Grocery/Motor City, um, essence, and happen to also be in the market for a gorgeous custom-fitted suit, stop by SEW on Mott Street. Inside, you'll find proprietor Scott Evan Wasserberger, the bespoke tailor to the stars (and regular people). Scott, a lifelong New Yorker (well, Long-Islander) and tailor, will measure, hand-stitch, and personalize a suit for you.

Ahh, first dates. You wash your armpits in the sink, bring extra breath freshener, and study up on the day's trending Twitter topics, and yet you still feel hopelessly unprepared. Well, if you take this quick survey, you could be entered to win a $150 Ticketmaster gift card—the perfect cheapskate way to get 2 tickets to a really cool event. Take your date out in style, and hopefully you can avoid talking to them completely!

Natalia Oberti Noguera, Founder and CEO of Pipeline Fellowship, started her company in 2010 with the goal of creating more capital for women social entrepreneurs. Right after launching the Pipeline Fellowship, Natalia heard from a woman entrepreneur how a male judge at a pitch event declared publicly that "women are a niche market." Natalia and Pipeline Fellowship COO A. Lauren Abele boldly disagree.

After last year's census, we discovered that 81% of our readers "lived for" political scandals and celebrity gossip, which is kind of like, "yeah, well, duh." However, a more surprising fact was that 72% of you darling do-gooders participated in philanthropic events last year and 41% regularly empty out your pockets for charity. Congrats! Not all of you gossip-mongering snarkasauruses are jaded societal leeches. Now, give back to your community a little more by taking ten minutes from your day to answer the 2012 Gawker Media Census. You could win a new iPad.

John Eaton, co-founder, member of the Board of Directors, and advisor at SocialChorus, took the company from a straight-up startup to an established digital social marketing business with clients like Fortune 500 brands Pepsi Co., Intel, and Toyota (to name a few). How did he build his brainchild? With a BlackBerry.

Tired of wearing the same-old khakis day in and day out? Bonobos has the solution for you to put your khaki nightmares to rest: an exclusive, limited-time offer for new customers on better-fitting and colorful washed chinos.

As you've probably already heard, Gawker Stalker is back—much to the chagrin of a certain salt-and-peppered, pig-loving, A-lister. And to celebrate its return, Gawker has teamed up with Samsung SMART cameras to bring you some handy-dandy tips for spotting your very own fameball.

Summer can terrible for those stuck in the city. The air stinks of tourist's sweaty sunblock residue, all the good-looking, rich locals are at beach houses you could never afford, and your 4th floor walk-up is barbarically under air-conditioned. However, if you take this short survey, you could win this portable gas grill—the perfect preemptive way to make the dog days of summer less doggy. Drag it to your roof/ fire escape/ abandoned lot down the block, and you'll be flipping burgers and pretending you where somewhere else in no time!

Political campaigns try to come off as tight, well-oiled election-winning machines. But everyone knows that behind the campaign buttons and pantsuits is an ugly, chaotic process marred by scandal and way, way, too much money. So naturally, you want to watch.

Alexis has been taking pictures since he was 6 years old. An artist and editorial photographer who counts Kandinsky and Helmut Newton among his inspirations, Alexis's work has hung in Manhattan galleries and graced the pages of W, Italian Elle, and Purple magazines.

As you've probably already heard, Gawker Stalker is back—much to the chagrin of a certain salt-and-peppered, pig-loving, A-lister. And to celebrate its return, Gawker has teamed up with Samsung SMART cameras to bring you some handy-dandy tips for spotting your very own fameball. We've already shown you where to see celebs when they are both in repose and on the prowl, so today we're giving you tips on how to confirm whether that weird-looking, skinny chick in Jackie O. glasses is actually important, or, you know, just some weird-looking skinny chick in Jackie O. glasses.