If you're a Gossip Girl fan and you have no objection to spending your Friday afternoon in a sea of teenage girls at a mall in New Jersey, you may want to take note of this: "Gossip Girl cast member Jessica Szohr will be appearing at the Mall at Short Hills, Short Hills NJ today at 5pm! Come meet Jessica, Teen Vogue Editor-in-Chief Amy Astley and designer Vivienne Tam! The Teen Vogue Haute Spot is a concept retail store in the Mall at Short Hills. It's a place for girls to interact with various brands and themselves! See the hottest looks for Prom and test out the latest technology from HP including Vivienne Tam digital clutches and touch screen computers. Plus win a free HP digital clutch computer!"

What is Gossip Girl? Is it shadow? Is it light? Is it some dusky energy in between, full of whispers and haunts and newborn ghosts? Maybe. But it's also just a silly TV show. OK:

Good news for those of you who have friends visiting from out of town who also happen to be obsessed with Gossip Girl. On Location Tours, the company responsible for taking tourists from Des Moines to see Carrie Bradshaw's apartment from Sex and the City and the stomping grounds of the cast of The Sopranos, is now accepting reservations for its Gossip Girls tour.

• Rachel Roy has a new line—and it's one even her soon-to-be ex-husband should be able to afford: Roy is introducing a lower-priced collection for Macy's that she's named Rachel-Rachel Roy. [Shophound]
• Besties Shoshanna Lonstein Gruss and Charlotte Ronson are teaming up on a line called Shoshanna Made With Love Charlotte Ronson. [WWD]
• What does Karl Lagerfeld look like the morning? He'll fill you in: "I look like a madman, like something out of a horror movie!" [Fashionologie]
• "Bread-line chic" is all the rage these days. [NYT]

Only a little news trickles out of Passover-quieted Hollywood, but we press on regardless. Melora Hardin lands a role, Showtime slows down, Gossip Girl gets real, Osama gets acquitted, and Grey Gardens gets lauded.

Fancy real estate in Manhattan is taking a Cynthia Swann dive right now, with huge listings slashing millions of their asking prices. Here are five that are worth $49 million less than before.

["Gossip Girl" actress Taylor Momsen walking home from church with her mother yesterday; image via Splash]

Photos of Gossip Girl filming around New York are everywhere. I can't post them all, obviously, but here are some of my favorites from this week. What do they reveal about upcoming episodes? Not much.

[Young lovers Penn Badgley and Blake Lively, stars of the show "Gossip Hills, 90210", celebrating that new Topshop store at The Box; image via INF]

Another episode of Gossip Girl happened last night. There was, for the first time ever on the show, a party. It didn't go so well. People made out in the snow, and then someone died.

• And you were thinking Naomi Campbell was devoid of sympathy and compassion. The supermodel has been all over Mumbai's Lakmé Fashion Week, where she's raising money for victims of last year's terrorist attacks. [SF]
• Vera Wang's Lavender label may be in trouble now that Bergdorf Goodman and Saks Fifth Avenue appear to be dropping the line for spring. [NYM]
• Sketches of Gwyneth Paltrow's collection with French label ZOEtee—"a mélange of Seventies glamour, rock inspiration and men's casual suiting"—are now available for your viewing pleasure. [WWD]
• Anna Wintour was in Miami to see Roger Federer this past weekend. [FWD]

Photos of Gossip Girl filming around New York are everywhere. I can't post all of them, obviously, but here are some of my (mostly Lily-centric) favorites. What do they reveal about upcoming episodes? Not much.

David Letterman made an honest woman of his sweetheart, and this is how the gods reward him: Blake Lively, still nursing a childhood Letterman crush, tempted the Late Show host with a threesome.

You have displeased Grandfather greatly. Rather than spending your Monday evening drinking brandy in the library, chatting with a senator, you spent it watching Gossip Girl. At least hook Gramps up with a recap, yo.

[Harvey Weinstein leaving the Waverly Inn with "Gossip Girl" stars Blake Lively and Penn Badgley; image via INF]

Photos of Gossip Girl filming around New York are everywhere. I can't post all of them, obviously, but here are some of my (mostly Blair-centric) favorites. What do they reveal about upcoming episodes? Not much.

Sweet merciful crap it's back. Ye TV Gods finally bestowed another installment of Gossip Girl upon us, having kept us wanting for nigh on a month. So was this long-awaited episode good??? Nah.

["Gossip Girl" actress Blake Lively films a scene with "Kings" gay person Sebastian Stan in New York today; image via Splash]

[Submit your own Gawker Stalker sightings to stalker@gawker.com] March 10 @ 1:30pm I just saw Gossip Girl's Matthew Settle, carrying 2 little dogs along 7th Avenue. He seemed in a hurry.

[Penn Badgley, Some Dude, Kelly Rutherford, A Lady, and two others film "Gossip Girl" in Midtown today; image via Splash]