Every celebrity believes that if they unleash their genius unto the world in the form of a fashion line or fragrance, their many fans will make it a natural hit. They're so wrong.

Rick Astley's greatest hits collection is back in print thanks to the Rickroll phenomenon. When YouTube used the video for their April Fool's Day prank, they linked to an mp3 version of the album on Amazon. And Pepsi bought an ad on the Amazon page for the album. Winners: BMG, Astley, YouTube, Pepsi. Losers: You.