In an attempt to claw back some of its eroding market share from viewers of televised women's lacrosse and fishing-with-dynamite enthusiasts, the National Hockey League has turned to the advertisers' favorite option for product promotion: Celebrities. Luminaries such as Christie Brinkley, Lil John, and one of the guys from "Brothers & Sisters" will "write exclusive blogs and provide original video content to offer fans a unique perspective of the Stanley Cup Playoffs." Ooh, famous people and interactivity! Let's see how it's going! From Brinkley's blog: