how-to

Talk Fashion the Fancy Way

Hamilton Nolan · 06/11/09 03:27PM

We know why you're not accepted in the fashion world: because you don't know how to pronounce the names of all those foreign designers. Don't be ashamed. Many people pronounce "Dolce & Gabbana" like uncouth Americans. Youtube can help!

So You Want to Be a Fameball?

Hamilton Nolan · 04/09/09 03:59PM

Too often, random people contact us, begging to be covered as fameballs. What they don't realize is that fameballdom is an organic process. This guide will help your effort to become ubiquitous and despicable:

How to Write Fake Recession Trend Stories

Hamilton Nolan · 02/12/09 11:06AM

Is the bad economy a turn-on, or a turn-off? With a fake recession trend story, either can be true! Just study this easy guide to manufacturing trends in these tough times. Everybody's doing it:

A Literary Critique Of Layoff Memos

Hamilton Nolan · 12/04/08 04:14PM

With so many layoffs going down today, it's a good time to take a look at how, exactly, a layoff memo should be written. Actually, any time you're critiquing a flood of layoff memos is by definition a bad time. But we'll disregard that for the moment. People need to be let down in the proper way, lest they get justifiably angry enough to put managers up against the wall. After the jump, we analyze five elements of today's memos that illustrate everything you corporate flacks need to know about firing people like us:

How To Make Fun Of College Kids

Hamilton Nolan · 11/21/08 12:12PM

As I was journalistically perusing the internet last night, I came upon an entry in a web log ("blog") that tickled my ol' funny bone. It seems that well-off Ivy League students at Princeton University are participating in short role-playing games in order to "experience the virtual realities of poverty." "Quite unlikely!" I scoffed. Do I detect a prime opportunity to make fun of college kids? Why, this one is straight from the textbook!:

What Should Sarah Palin Do Now? A Five-Step Guide.

Hamilton Nolan · 11/05/08 11:43AM

¡Que lastima, Sarah Palin! Is this the end for the heroic Alaskan everywoman, who came out of nowhere to bravely humiliate herself on the national stage in one brief flash of incomprehensible fuck-upitude? No, liberals, no. And why don't you all stop lying: you crave more Sarah Palin. She is the political equivalent of hate sex. But it's obvious now that Palin's future isn't in politics; a (winning) presidential run in 2012 is a pipe dream. Her future is in the media! She can barely speak English, but fellas sure do like to hear her anyhow. With that in mind, we present—free of charge, in the spirit of unity—the simple five-step plan for Sarah Palin's upcoming national stardom: 1. Leave Alaska. You can't even get a media job living in Philadelphia, and that's just down the road from NYC. You have to move to New York, Sarah. You'd probably like the Murray Hill area. 2. Fashion Endorsements For Wal-Mart. Remember how you gave that speech and then all these people ran out and bought the glasses you were wearing? And then you spent $150,000 on clothes and everybody paid attention? It all adds up to two words, and those words are "Fashion icon." Is moose the next hot fabric for the fall season? Why don't you tell us, by appearing in middlebrow fashion advertisements for America's top discount retailer? 3. Have An Affair. That guy you're with, the snow racer? Yea, I'm sure he's nice and everything but he's not really sizzling tabloid material. Why not go and fuck A-Rod, or possibly be spotted going down on a male hooker in the bathroom at the Beatrice Inn? These are proven techniques that can work for you. 4. Ghostwritten Column For Ladies Home Journal. What are some Pretty Pillow Projects and Bad Hair Day tips that you learned on the campaign trail? Have your ghostwriter make some up, to be published. Republican housewives eat that shit up. 5. Join the cast of The View. This is where it all ends for you, Sarah. You were never going to be President. You never had a shot to be Vice President. You never even had the potential to be a serious political figure of any magnitude outside the strange and backwards frozen state of Alaska. But with a little perseverance you could end up on a couch, on daytime television, flanked by Barbara Walters and Joy Behar, arguing about Michelle Obama's wardrobe. Embrace your destiny, Sarah Palin. Elizabeth Hasselbeck can't hang on there forever.

The Fake Journalist Party Crasher Guide

Hamilton Nolan · 10/22/08 01:14PM

Early-to-rise AM New York takes a look today at an issue that will only grow more pressing as the economy sours and humans scavenge the city ever more voraciously for food: people posing as journalists to get into events—events where there will be free food, and drink, and warmth. The story is fundamentally an excuse for AMNY to shout "We're onto you!" at "Robert Miller," some dude who goes around town trying to crash events by posing as an AMNY reporter. Dude, bad idea for so many different reasons. But the larger issue is valid: how can flacks be sure they only kowtow to real reporters? And how can ordinary jerks crash parties reserved for media jerks only? Both questions answered in full, below: Flacks: Is this person a real reporter? Ask yourself these questions: 1. Is he poorly dressed? If so, you're probably dealing with an authentic journalist. Also a good option: Google the name on your little Blackberry, for chrissake. Do you find links to articles the person has written on the website of the news publication where he claims to work? Bingo, you've cracked the case. For regular people trying to pose as journalists to score some of those sweet spring rolls, mini-cheeseburgers, and signature cocktails named for the event sponsor, just follow these simple rules: 1. Dress poorly. 2. Act haughty and self-important. 3. Walk right in, acting surprised that they don't know who you are. 4. Claim to work for a blog. They can't call your boss. 5. Claim to be a freelancer. They can't call your boss. 6. Gaze into the crowd; wave randomly towards the back and shout, "Harvey!" Chuckle. Turn back to flack and say, "Now what's the problem here?" 7. Threats, threats, threats. If all else fails, pose as a UPS deliveryman. Those guys get in everywhere. [AMNY via PRNewser]

The Gawker Guide To A Journalism Career

Hamilton Nolan · 10/06/08 02:13PM

So, you want to be a journalist? Ha ha ha. Jeez. Your timing sucks. But hey, it's a perfectly semi-honorable profession; nobler than finance, not as noble as being a postman. So whether you're already in journalism and wondering about what direction your career should take (besides down), or a terribly misguided young go-getter looking to get into journalism, we're here to help. Every freaking thing you need to know about the real state of the media job market, after the jump.

How To Trip Up John McCain in the Forthcoming Debates

Pareene · 09/18/08 12:00PM

Pop quiz: are you moderating a presidential debate this fall? (Hint: are you old, white, and male?) You may be wondering what you're supposed to ask about! Sure, you could just ask them to talk about their positions on various issues, politely step back as they lay out policy proposals and debate the merits of said proposals, but then everyone will get bored. Your job is to stir shit up and force them both into making gaffes! That is how we decide what to talk about when we talk about campaigns. So. Because we dislike John McCain, personally, we will now explain how best to cause him to say or do something stupid during a debate. But don't worry, Republicans: we have a trick to trip up Obama too! Foreign Policy This one's a gimme, because John McCain doesn't know a goddamn thing about the rest of the world except that he wants to bomb it. There was the "Iraq/Pakistan border" thing, which could maybe be explained by him saying Iraq instead of Afghanistan, and the Czechoslovakia thing, which is pretty much just explained by him being lol old, and mistaking Sunnis with Shiites constantly and also thinking al-Qaeda was training in Iran, which can really only be explained by not giving a shit about minor details like who we're "fighting" besides Muslims in general. But now that his confusion has spread to Western Europe, his handlers should be worried. "John McCain doesn't know where Spain is" is basically a gift to the Democrats. Of course McCain can and will play off any debate question about his gaffes with a condescending "of course I know [blank]" statement, followed by a carefully coached recitation of lessons his handlers drilled into him, which defuses the issue, but it's a clear sign that he'll be tripped up by a different lame gotcha question about world leaders or geography. Do people actually care when a candidate doesn't know "trivia"? Not really, but if he plays further into the "confused old man" routine it'll hurt him way more than idiocy did Bush. The Economy Ask him just about anything about the current Wall Street crisis. Wait for weird disjointed pseudo-Democrat talk about regulation. Followup with any serious statement John McCain has made on the economy during his 100 years as an anti-regulation Republican. Watch him forced to either sell out his Capitalist base or deliver some decidedly not-populist rhetoric. Torture Ask him, Andrew Sullivan style, if he believes the CIA should be allowed to use "interrogation techniques" similar and in some cases worse than the torture inflicted on him by the North Vietnamese. Offer to demonstrate! (Though, of course, 24 viewers definitely think the CIA should be allowed to torture, and McCain is maybe helped by any mention of his POW years, but still, this shit was indefensible.) His Commercials, Campaign, and Surrogates Just ask him if he "stands by" or can defend almost any number of questionable things his campaign has done. As we saw on The View, he will not apologize, but he will look pissed off as he half-heartedly defends shit he used to hate. Which is way worse than apologizing would be. Bonus: How to Trip Up Barack Obama Ask a serious question about a complex and important issue. Make it one that requires Obama to speak extemporaneously. He'll answer, as he thinks through it, with something pretty reasonable, but complex, and he will say "Uh," and then McCain will say "shut up, Brainiac! Babies are tiny angels, why do you want to kill them?" THE END.

How Slate Writer Got Away With Pissing In Depends And Calling It A Story

Moe · 09/10/08 12:10PM

Remember when Vice magazine forced that intern to make and eat twelve flavored popsicles from this own semen to see how long it would take him to puke? Well you can't just do that sort of thing at Slate. You need a news peg, and some sort of underlying cultural criticism and/or geopolitical argument, a few riffs on the cognitive science of stoking consumer desire, maybe a reference to The Pentagon Papers. And most importantly you need a guy like Justin Peters here. Justin is the 27-year-old editor of a "print journal of arcana, deadpannery, and cultural criticism, nominally dedicated to the examination and deconstruction of that which vulgarians dub 'the American Dream'" you have obviously never heard of. Today on the internet you will find this vulgarian reviewing adult diapers for SlateNEWS PEG? It is the "Geezers Issue" at Slate! Old people may be the only group whose failing eyeballs are actually less coveted by advertisers than politically engaged public sector-employed poors, but John McCain is old! And he is about to be elected president, holy fuck. OH GOOD FOR THEM! SO WILL I LEARN STUFF LIKE HOW THE DEMENTIA THAT GENERALLY SETS IN DURING ONE'S MID-SEVENTIES COULD EFFECT JOHN MCCAIN'S ABILITY TO GRASP COMPLEX ISSUES SUCH AS SOCIAL SECURITY PRIVATIZATION? Hm, don't think so! But they had this Brooklyn 27-year-old get drunk and feign incontinence in six brands of disposable "undergarments" and that is the point of this post. EW! WHAT HAPPENED? Nothing, duh. You know how dudes piss in the streets when they are drunk? Maybe they even got cited for it once, and everyone found it highly amusing that the one day Mr. Highbrow Literary Elite shows up to the office in a suit it is because he urinated on the wall of a police station, sort of like how it's kind of amusing that this guy's literary journal is called Polite. Not LOL-funny, obvs, but "all the female assistants at Slate who are busy researching the mortgage meltdown or whatever get to roll their eyes" funny. SO HOW DID THIS GET INTO SLATE? Glad you asked! For starters, young Peters came to the task armed with a cultural-economic theory:

Gorgeous George's Guide To Villainy

Hamilton Nolan · 08/27/08 03:03PM

Gorgeous George led to Julia Allison. Which is to say, he was "one of the first entertainers to create a faux persona that elicited hisses." The original fameball! George was a pro wrestler in the 1940s, and figured out that being a bad guy could be just as lucrative as being a good guy—and a lot easier. A new biography of GG has just come out, and his crazy life as a body-slamming fop offers plenty of guidance to anyone considering using villainy as a path to fame. Five things to set you out properly on your road to evil destiny:

How To Be An Investigative Spy

Hamilton Nolan · 08/19/08 02:02PM

Recently BoingBoing filled its readers in on how to tap a phone line. It's not too hard! All you need are a lineman's handset, some recording equipment, and a free stretch of time to spend in jail. But incarceration isn't necessary if you're a real (amateur) investigative reporter; there are plenty of legal and semi-legal ways to gather info. After the jump, a complete guide to everything you need to set yourself up as a DIY spy. Only to be used for a righteous cause: Recording Phone Calls Federal law allows recording of phone calls with the consent of one party on the call, meaning you can legally record any phone calls you're a part of. State laws vary, however: in some states you must have the consent of both parties (not New York, though). See here for a full guide.

Gawker's Complete Guide To Covering The Olympics

Hamilton Nolan · 08/06/08 10:22AM

It goes without saying that we will not be in Beijing to cover the Olympics. Furthermore, we've never been to Beijing, and our Olympic experience is limited to one pair of first-round tickets to see the Dream Team crush Kyrgyzstan or somebody in Atlanta in 1996. None of this precludes us from rounding up all of the information on the Internet in order to tell the media that actually is covering the Olympics in Beijing how to do its job. So listen up! Don't be just another sap writing about Michael Phelps while being beaten by Chinese police. After the jump, the only guide to covering the wondrous 2008 Olympics you will ever need:

Succeed In Business The Incompetent Superflack Way

Hamilton Nolan · 07/22/08 02:50PM

When we're feeling masochistic, we like to peruse the blog of incompetent superflack Ronn [sic] Torossian. It's his own forum for speaking to you, the consumer, without having to go through the filter of a biased media outlet like this one. So in the spirit of fairness and education, we're bringing you five of the 5WPR CEO's thoughts on how to become a successful entrepreneur-all in that inimitable Ronn style. At the end, we submit a bonus tip of our own! Read and learn from a self-made success story:

How To Not Storm Off the Internet in a Huff

Pareene · 06/27/08 04:31PM

Yesterday, a grown man threw a tantrum and stormed off the internet. Because we bullied him. It wasn't pretty. Are we proud? Well, it's a living. We spent today mulling over some wise advice we received. And, of course, it's true. We should be constructive! In the spirit of friendship, we'll explain how to survive the Internet without letting the bastards get you down. Heed our words, and you'll never have to shut down another blog. Or quit a message board, or ban yourself from a comments section. Never again will you hear the sirens of the waaaahmbulance.