Sony hopes L.A. geographic will cure Crackle.com's addiction to losing money
Jackson West · 08/05/08 07:00PMMichael Lynton, can we talk? You may hope that you can manage your online-video issues by relocating the staff of Crackle.com, the money-losing startup you acquired for Sony in 2006, from Sausalito to Culver City. I'm sure with your experience at AOL and at Hollywood, you're confident enough to believe it's a business you can handle. But the real first step is admitting that you have a problem. We know all the cool kids were doing it when you purchased the site, then known as Grouper, for $65 million, but the $100 million you are rumored to have spent on satisfying your bandwidth cravings and making new employee and content-producer "friends" just shows how far you've sunk toward rock bottom. I can't imagine mainlining another 10-gigabit connection at a new San Diego datacenter will help. The good news, Michael, is that you're not alone. Eric Schmidt's YouTube habit has proven unmanageable as well. The note from a laid-off employee after the jump may feel like tough love, Michael, but think of it as an intervention from someone who cares.