Is The Bad Economy Killing The Business Meme?
Michael Weiss · 07/21/08 04:24PM
There's no time like a recession to reassert the conventional economic wisdom that making money is harder than those guys on cable pretend. Viral marketing was huge in the mid-90's before the dotcom bubble burst and everyone realized that eyeballs didn't necessarily translate into dollars. It was only a matter of time before the next crop of counterintuitive pop business theorists — from Malcolm Gladwell to James Surowiecki to Chris Anderson — were doused with the cold waters of cash flow. What's so interesting about this latest cycle of backlash and disillusionment, though, is that the assailants are almost all former apostles turned heretics. After the jump, the spats and surprisingly friendly debates about whether the new memes of trendsetting will remain trendy for very long.
