Today we looked at the ever-growing empire of The Snooki, from Jersey Shore. The Snooki is everywhere! It's writing books, making TV appearances, and trademarking its name like crazy. One commenter wondered why it didn't snatch up more Snooki-related trademarks.

Jersey Shore's Snooki has hired a firm to slap her name on every sort of product imaginable. And she's applying for trademarks on a variety of her catchphrases, too. The Snooki onslaught is coming—and it's scary!

Nicole Polizzi (née Snooki) was on The Ellen DeGeneres Show today. After DeGeneres reminded Snooki that she dressed up as the Jersey Shore star's poof for Halloween, the costume made a surprise appearance... and Snooki screamed. Loudly. Watch inside.

Jersey Shore heffalump Snooki told the Daily News that she'd like to be called by her real name, Nicole, now that she's a published author. Here are some good reasons why that will never happen.

The greatest literary mind of our generation, Jersey Shore heffalump Snooki, releases her first novel A Shore Thing tomorrow. The highlights are just as typically horrible as you could possibly imagine.

Vinny Guadagnino is launching his own T-shirt line and part of the proceeds will help anti-bullying initiatives. Who ever thought a bunch of Ed Hardy rip-offs would help someone? Now if only he could make The Situation stop bullying everyone...

Jersey Shore's DJ Paulie D beat out Snooki, JWOWW, and the rest of the crew and signed a deal for his own spin-off. It will most likely focus on his DJ career and definitely on his rather intricate hair preparation.

The last time Vinny, of Jersey Shore fame, was on camera, he spoke out against hate. Today, he's hyping some sort of Jersey Shore-related New Years special. And he's doing so by impersonating Isaiah Mustafa his classic Old Spice spot.

The luster of Jersey Shore wore off long ago, somewhere between Snooki's arrest and the Situation's work out DVD, but MTV is having none of that so here's an extended trailer for the show's third season. Enjoy, if you can.

Click to viewAfter a lackluster (there, I said it) second season and brief preview of Season 3, I was beginning to worry that Jersey Shore was turning into a horrendous bore. I think I was wrong.

Jersey Shore brawler JWOWW is best known for beating the crap out of people and wearing clothing that even hookers would find offensive. She appeared at an event last night looking gorgeous and chic. What a disappointment!

Here's the first glimpse of season three of Jersey Shore, the most important sociological experiment of our time. Watch JWOWW fight, The Situation hook up, and Snooki face plant in the sand. It's the same as it ever was.

Prince William and Kate get cuddly. Nicole Richie gets married, elephant in tow. Miley Cyrus soldiers on despite bong-ripping controversy, and Madonna is banned from TV. Sunday gossip round up is a blizzard of titillating details

The highlight of Barbara Walters' 10 Most Fascinating special tonight—naturally—was her interview with the Jersey Shore cast, which was almost as dirty as the show itself! Inside, watch Walters and the gang talk Grenades, Smushing, GTL and more.

The Situation dropped in on Late Night to talk about fist pumping, scoping out women, his life (pre-situation), and other usual talking points. Afterwards, he spoke briefly about the newest member to join the house, Deena.

MTV will have a live show in Times Square on New Year's Eve that will feature Snooki dropping in a ball to mark the advent of 2011. We always figured Snooki would drop the ball, but never like this.

Jersey Shore cab-yeller DJ Paulie D will actually DJ an upcoming gig in New York. No one's ears are safe.

Barbara Walters' annual televised celebrity kiss fest, "Most Fascinating People," has anointed this year's chosen ones. As tends to be the case with objects of popular fascination, most of them are scourges of the earth. Let us rate Babs' choices.

["Jersey Shore" royalty Snooki, dressed as the bride of the Duck Phone, celebrated her birthday with an animal print cake at Manhattan nightclub Pacha on Saturday. Image via Pacific Coast News]

It's Saturday morning so there's a good chance you're hung over. Not very fun! But at least you're not this girl, who got stuck in a dryer presumably after some serious drinking. And then her friends put it on YouTube.