Style.com wants to tell you who the cool kids are. They've compiled a field guide to "2008's Coolest Cliques" using the following six dubious categories: The New (New) Bohemian, The European Union, The Swans 2.0, The Catwalk Queens and The New Kids on the Blog. Julia Allison is mentioned three times! The whole thing is rather irritatingly in ad-maximizing slideshow form and the commentary is anodyne, so here's a condensed and snarkier version. Buckle in, kids. We'll get through this together.

Julia Allison won a special Web award, yay! Not for best lip-synch video, accidental nipple flash, perviest readers, shameless self promotion or most narcissistic apartment in a supporting role, though lord knows the Star editor at large would be in the running for any of those categories. No, Radar has named Allison the third most hated person on the internet, and the intrepid Neel Shah managed to track down press-shy Allison for a quote. Her comments are actually kind of awesome, if only for the fact that they begin, "Wow, you hate me! You really, really hate me!"

@juliaallison, if only I were at Balthazar's, I'd buy you a pick-me-up. Not that Julia reads this rag, but say you were going to follow my advice on how to use Twitter to pick up girls, how would you catch her attention? Give your approach a test run in the comments.

Oh look. It's Friend-of-Julia Allison Mary Rambin in a belly shirt playing with her hair extension, or something, outside a Manhattan deli yesterday. Fellow-Friend-of-Julia Megan Asha was kind enough to post it on her tumblr today. Meanwhile, at Mary's own tumblr, there's a video of Mary browsing the Barneys spring shoe catalog. This video right here! Now you know.

"If George Orwell had lived in the Internet age, he could have painted a grim picture of how Web monitoring could be used to promote authoritarianism. There is no need for neighborhood informants and paper dossiers if the government can see citizens' every Web site visit, e-mail and text message." Go ahead, pal, click "MORE". It's cool, nobody's gonna snitch.

Julia Allison, the Star talking head and minicelebrity, has toned it down lately. Well, sort of: she stopped blogging her relationships and the "minutiae" of her daily life once her overshares nearly ruined it. But she's still paying for her sins, thanks to the long lead time of print media: last fall, writer Stephen Rodrick trailed Allison for a New York magazine profile. The story never ran; we hear that editor Adam Moss deemed her "overexposed." Now, the 6,000-word piece has been published on MediaBistro. Rodrick catches it all in a thoughtful and surprisingly engaging profile, from an accidental glimpse of her underwear ("a little frilly and matronly for a sex columnist") to the childhood years of a young Julia Baugher. The juicy bits? Car-stealing, apartment-squatting, and what happens when you date rich, powerful men who fly you around the world (and then get pissy when you don't put out.)

It's either a belated April Fool's joke or a stroke of genius: College Humor-ists Sam Reich and Ricky Van Veen have just completed a script called "Jakob and Julia," at least according to a post on Reich's Tumblr. If you look closely at the photo of the script (reproduced after the jump), you can see it is addressed to "__???____ Agency" at a Beverly Hills, California zip code. This implies a screenplay (as opposed to a Broadway musical) about, of course, the doomed relationship between Star editor-at-large Julia Allison and Vimeo co-founder Jakob Lodwick. This raises so many questions: Real or fake? Movie or TV pilot? And, most critically, which Hollywood stars should play Julia and Jakob? Post your answers in the comments. After the jump, videographer Loren Feldman's December 2007 dramatization of the Julia-Jakob relationship. UPDATE: Plus a short email from Ricky Van Veen. Sounds like a joke.

Yahoo's new site for women, Shine, began life with a link to The Phoenix's 100 Unsexiest Men of The Year. OK, fine, we clicked. But then we were astounded to find the list contained only 4 percent geek. Further, the unattractiveness of those who made the list, such Yahoo CEO Jerry Yang, was, frankly, insultingly underrated. Also, the whole list was out of order. Below, a poll where you can help us rerank both the geeks already on the list, and those who should have made it. Rachel Marsden, your assistance in this matter would be appreciated.

The best part of the video attached to the previously-mentioned Julia Allison story in the Times is when the Star editor-at-large gets ready for a date inside her apartment. Check out the wall decorations: Julia changes in front of a Warhol-style painting of... Julia Allison. Four Julia Allisons to be precise. Then, in front of a mirror in the hallway, you can spy yet another piece of Julia Allison-themed artwork behind her as she flips her hair (also seen here). But, hey, I'd be pretty into myself too if I was pulling down six figures for showing up in front of television cameras, as is the case with Allison, according to the Times:

Julia Allison is the new Carrie Bradshaw. I didn't say it! The Times compared the now-I-want-fame-now-I-don't dating columnist to her fictional predecessor in a three-page profile. According to the Times, Gawker "can't help adding snarky and even vicious commentary" to every bit of Julia news. But I'm the writer who likes Julia (she can change!) so I'll leave the commentary to you. I'm terribly fascinated with everyone's reaction to the excerpt below:

Self-referential LA Times humor person Joel Stein finally says "fuck everything" today, and writes a column about Julia Allison [LAT]. Yes. He calls her "a genius," but perhaps this was just a bit of flattery to draw some good quotes out of her. Here she is explaining the thinking behind her fake role as "editor at large" for Star, in an interview she gives via cell phone while shopping for clothes: "The people who do corporate strategy are understanding the power of three or four minutes on a cable network or a morning show. It's the best publicity you can get. Oh, that is the cutest dress I've ever seen. Oh my! Oh my God! I can't handle it. Anyway, with the advent of 24-hour news networks, you have an incredible amount of air time to fill." Shopping and building her brand at the same time! In case you're still stuck in the old, outdated journalism world, Julia breaks down how she is really just as smart as—or smarter than—any other REPORTER or whatever:

So you already knew about Mary Rambin's forthcoming reality show with fellow famous-for-nothings Julia Allison and Megan Asha. But did you know about her old, canceled, kind-of-sad reality show for ABC, One Ocean View? No? Well, don't feel bad, Google didn't know she was in it either. And Mary doesn't seem to talk about it much, probably because it was cancelled after just two episodes and, conveniently, her last name was never attached to the credits. But looking at photos and video from the two-year-old-show, it's not hard to figure out who the 24-year-old socialite handbag designer was. And then suddenly reading old reviews of a canceled show becomes a little fun! Also, there's a preview video with lots of Mary:

CNN did a segment on the rise of "the famous-for-nothing celebrity," and turned of course to one of the top experts in the field, Star editor-at-large Julia Allison. Julia sounded a little alarmed about the whole trend toward vapid media personalities. "There is nowhere to go but down," she said. Then: "Kim Kardashian and Heidi Montag are extremely good at makeup and wearing dresses and at posing" — and at nothing else, implicitly. It would be easy to mock Allison, whose time at giveaway newspaper AM New York and whose smile-for-the-cameras gig at Star hardly justify her own reality show. But after scouring the blogs of would-be fameballs like Mary Rambin and Emily Brill during a three-week Allison drought, it would be disingenuous to call Julia anything other than a master of the topic on which she speaks. You made being famous-for-nothing look so easy, Jules! Watch Allison project a little in the video after the jump.

Star editor-at-large, having failed to make a splash in blogging, is now pinning her hopes on reality TV. Julia, if you're going to make it on the small screen, you need better advisors than a handbag designer and a former hedge-fund analyst. How about someone who's been there? LinkedIn marketer Surya Yalamanchili, a veteran of Donald Trump's The Apprentice, is the guy you need to talk to. Sure, he was fired from the show. All the more reason to seek him out, Julia. Let's be honest: If IT Girls is the best you can come up with, you're going to face a lot of rejection on Sand Hill Road.

CNN's Showbiz Tonight turned to Julia Allison to explain the phenomenon of tabloid regulars with little or no talent in this clip. She calls it the "de-evolution of celebrity." I can hear the producer on the phone now: "Hello, pot, we need someone to call the kettle black this afternoon. Are you available?" Of course, Allison doesn't just know how to put on makeup, wear a dress and pose like the rest of these creatures — she's an umtrepreneur!

Valleywag commenters hate the idea, but the New York Post's Page Six loves IT Girls, the proposed reality TV show with New York umtrepreneurs Julia Allison, Meghan Asha and Mary Rambin.

Hey, check this out for a concept. What if the characters from your nightmares came back as reality show stars, and you were forced to watch, and blog, and watch yourself blogging, forever? As we reported this morning, two sets of Gawker characters are working on their own reality shows. We just got hold of Page Six magazine, which claims NBC begins filming Star magazine talking head Julia Allison and her fellow Gawker "angels" in April. Allison's It Girls production may run into the crew filming Kristian Laliberte, and assorted fellow socialites, who are scheduled to begin shooting The 10021 for ABC around the same time. Here, from the New York Post's Sunday insert, is a scan of the spread. ENLARGE»

It's unclear if wanterpreneurs Julia Allison, Meghan Asha and Mary Rambin will cancel their Silicon Valley tour entirely, but word is the trio has wised up to venture-capital realities. Valley angel Ron Conway, an early backer of Google and Ask.com, "has a list of 200 things he'd invest in and nowhere on there is content," Allison's friend David Karp, the founder of Tumblr, advised her. She got the same advice from Valleywag commenters. Undaunted, Allison, Asha and Rambin are already onto funding plan B. The New York Post reports the trio will star in a pilot for a reality TV show named IT Girls about creating their Web company. The difference between exposing every detail of their lives to Web viewers and TV audiences? The latter actually gets them paid.

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Oh noes! If you read Page Six magazine in Sunday's Post, you would have found it impossible to ignore the item warning us about the possible upcoming reality show... starring Star magazine talking head Julia Allison, her bestfriend, handbag designer Mary Rambin, plus their other friend, former hedgefunder/current techblogger and "heiress to the Sun Microsystems fortune" Megan Asha.