John Batelle couldn't promote his Web summit, for want of a working website; a Wall Street Journal reporter ogled her own book and Bonnie Fuller undermined Angelina Jolie's body image. The Twitterati took self promotion to new places.

Dispatches from the land of Twitteronia: Penelope Trunk and Brooke Hammerling wrestled with their relationships, while Jason Pontin and Chris Lehmann wrestled with the facts. These are the fights Twitter always wins:

For the Twitterati, everything's up in the air! MC Hammer sailed above the rain, Laura Rich and Kourosh Karimkhany tweeted about their startup launches, and Michael Gartenberg saw Google's cloudy future:

A quarter of the 50-something employees in Wired.com's San Francisco newsroom are gone, a source tells us — and with them, the bubbly delusion that Wired would not just report on the transformation of media by technology, but be a part of the revolution as well. The cuts hit Wired's tech team heavily, though some writers and editors also got pink slips. (CNET reports that 3 out of 28 editorial staffers are gone, but a Wired insider says that the actual number of edit jobs cut is at least six.)Also gone: Kourosh Karimkhany, the VP of corporate development for Wired.com's parent company, CondéNet. (The magazine is run separately by Condé Nast, a sister company to CondéNet.) Karimkhany did the deals to buy Reddit, an online news-discussion site; Ars Technica, a rival tech blog; and Webmonkey, a Web-technology how-to site. With no further deals planned, there wasn't much reason to keep him on, we hear. (Photo by Jackson West)

THE GALLERY LOUNGE, SOMA — Joel Sacks of AdBrite wants to have a word with me. No, nothing to do with his company's adventures in serving up porn ads; he's still pissed off about the time we caught him on video soaking himself with a pint of beer. This time, he's dry. But he's just lucky — this San Francisco bar is packed wall to wall, thanks to social-news site Reddit's open invitation for anyone to come and spill a free beer on their neighbor. The largesse comes from Reddit's owner, Conde Nast, the publisher of Wired, which bought the site a year ago. I got to meet Reddit's founders, most of whom are still, contrary to rumor, at the company. But one was, notably, missing in action: Aaron Swartz, the obstreperous Reddit cofounder who quit shortly after Conde Nast bought the site. More on the founders' status after the jump.