Marketers are enthusiastically placing lickable ads in all types of magazines these days, disregarding the fact that that's just nasty. Do we really need to lick a page in a magazine to get the point that Welch's grape juice tastes like grape juice, or some chemical simulacrum thereof? "It's a little bit unsanitary, perhaps," one ad guy tells the Wall Street Journal. No shit, man. But we don't need any fancy agencies to hook us into this trend, anyhow; we're experimenting with our own lickable ad: