Nasty Ads Have People Licking All Your Magazines

Marketers are enthusiastically placing lickable ads in all types of magazines these days, disregarding the fact that that's just nasty. Do we really need to lick a page in a magazine to get the point that Welch's grape juice tastes like grape juice, or some chemical simulacrum thereof? "It's a little bit unsanitary, perhaps," one ad guy tells the Wall Street Journal. No shit, man. But we don't need any fancy agencies to hook us into this trend, anyhow; we're experimenting with our own lickable ad:

LICK BELOW TO TASTE WHERE GAWKER COMES FROM