Now this would be an interesting potential genius move/ mistake: According to an unverifiable leak to Gawker-approved blogger Cajun Boy In The City, Microsoft might be thinking about Johnny Knoxville as its cool new answer to Mac's young annoying hipster spokesman, Justin Long. You'll recall that Microsoft recently hired a new, more with-it ad agency in a bid to stop getting humiliated in 30-second spots. Is this what they came up with? We've emailed the company for comment [UPDATE: Microsoft's PR firm emails us: "Microsoft is planning a consumer advertising campaign with Crispin Porter & Bogusky. We have no other details to share at this time." Thanks!]. After the jump, the entire email [via Cajun Boy] from someone who purportedly attended a Microsoft focus group and saw it all firsthand.

"True story. My apartment in 'prime Williamsburg' was broken into. The thieves searched out my [Apple] iPod and [Mac] PowerBook, but the didn't touch my roommate's Dell that was sitting out in plain sight on our kitchen table. PS: A kitchen table - suck it Manhattan." [via email] (Photo: Everystockphoto)

It's scientific now, bitches — and illustrated. Mac owners are "self-satisfied" and "superior," according to a recent study from Mindset Media. But earlier reports didn't lay it out in full color. AdAge says the characterization is best embodied by Justin Long, the actor who plays "Mac" in the Mac vs. PC ads. They even draft up a handy illustration to make their case. Fair point, but we disagree.

"It is possible that the application does not exist." Well, granted, if you took enough math and philosophy classes, that statement is 100 percent correct.

Someone, somewhere is hot-swapping servers like there's no tomorrow. Because if Steve Jobs gets this error, there won't be a tomorrow.

If you hurry, you can catch the outage at Apple's .Mac service. It started this morning with me not being able to send mail, then unable to check mail, and it's now a full-on "mac.com/unavailable" interruption page. If this were Windows Live, it'd be all over Digg by now.

TechCrunch writer Duncan Riley deems Apple's new operating system "worth the wait." Does he mean the product's four-month shipping delay, or the several hours it took him to install and then recover from this fiasco?

Last week, Radar ran an EXCLUSIVE! about the ditching of Mac guy Justin Long from those Mac vs. PC ads. The spin, according to Radar EXCLUSIVE!-maker-in-residence Jeff Bercovici, was that Long had been canned because he'd come off as more annoying than the PC guy, played by Daily Show correspondent John Hodgman. No one would talk on the record about what future ads would bring.