11:00 It s the goddamned Gifford Miller commercial. We instinctively zone out and miss the Martha opener. Thanks a lot, Giff.
11:01 Ah, here we go: The show leads in with some cutesy stupid intro with Mark Burnett, who s wearing a gold ankle bracelet as a cutesy stupid homage to Martha.
11:02 Intro music is Motown-esque (will Google song later), montage-style: photos of her big moments, sentencing, dogs, ponchos, smiles, laughs. You re getting all of Martha, whether you want her or not. How bold. Martha walks out carrying her black French bulldog. Crowd is only slightly less enthused than the usual Oprah audience.
11:03 Opening with a monologue. I am unfettered, I am free, no ankle bracelets. Explains that all producers and staff have fake ankle bracelets, which comes off more uncomfortable than funny.
11:05 We re fully into the obligatory New Orleans reference. Cue moving montage of the beauty and heritage; voice over is traditional Martha monotone: On a recent visit to New Orleans, my day began with caf au lait and a beignet, a local tradition.
11:07 The old stock footage of Martha s time in NOLA (complete with references to some article she worked on in 1991), combined with Martha s voiceover, is sleep-inducing. It s like a bad NPR parody, but not a parody.
11:10 We understand that the hurricane shout-out is obligatory and basically unavoidable, but Martha s flat voice is about as warm as George W s. Yesterday was also 9-11. Thanks, we had no idea. Let's fucking cook something...