'The Quitter' Makes Us Want To Die Of Lung Cancer
Emily Gould · 12/04/06 04:20PMWe loooove it when big corporations, major nonprofits, and government agencies have blogs. They always so totally nail the personal, intimate voice that makes blogs so readable and addictive, except not. Ever. Witness: 'The Quitter,' an American Cancer Society-sponsored blog about a dude who is about as good at acting as lonelygirl15, and his attempt to quit smoking. Witness his heartfelt testimonials and his just-a-regular-guy locutions!