• Hildreth pretended to have a boyfriend working in "black ops" as a means of explaining away the fact that nobody at Mediaite had ever met him in person

For four years, the top editor of the manic media-news website Mediaite has worked and written under a fake name in order to conceal his criminal past, managing editor Jon Nicosia, whose real name is Zachary Hildreth, revealed on Saturday.

In a piece that comes absurdly close in tone to Andy Borowitz's satirical "Scalia Furious He Has to Hear About Gay Couples All Week" post from yesterday, Mediaite's TV writer Joe Concha bitches at length about the amount of news coverage gay marriage (and people) have been taking up lately.

In your most-beautiful-day-of-the-year Tuesday media column: Don Lemon's for sale, The Politico will not stop succeeding, Tina Brown will not stop showing out, Slate spinoff suggested, and Mediaite locates America's most meaningless story.

Anthony Weiner's alleged Twitter cock shot deserves plenty of media coverage. A popular and controversial politician maybe sent around pictures of his boner sheathed in gray boxer briefs—that's newsworthy (and funny!) And the story is rightfully being picked apart. With lots of weiner jokes, naturally. But other stuff is happening that might be considered so newsworthy. Not if you ask sensitive sexy man Dan Abrams. Take a look at these two screengrabs from his blog, Mediaite.

In your soaking Tuesday media column: Tina Brown goes out on a limb, journalists are set free in Libya, Dorothy Parvaz is still missing, Greta Van Susteren vs. Mediaite, and the media continue to consume and excrete itself, nonstop.

In your breezy Thursday media column: the Today Show wins television forever, the NYT hopes its paywall rises higher than its ad revenue falls, Vivian Schiller warns NPR, Time puts random media people on a list, and Mediaite rules.

Mediaite's chief bachelor Dan Abrams is writing a book about how women are superior to men. We know that trick, Dan.

In your evasive Thursday media column: the WSJ is becoming more like your little hometown paper, Mediaite doesn't justify itself to anyone, an alt-weekly judgment upheld, and Bill O'Reilly and Glenn Beck have a mystifying chat.

Making money in online media is tough. So we wish success to all most who try. However! This sweet and friendly Dan Lyons profile of PR man Dan Abrams calls for some gentle clarification.

How drunk was Caleb Howe when he made fun of Rogert Ebert's cancer on Twitter? Probably really drunk. However, he does not reveal exactly how drunk in the bizarre pseudo-apology to Ebert which for some reason Mediaite ran tonight.

Every couple years, the rumor surface that Barack Obama had an affair with his hot campaign worker Vera Baker. It happened again—this time in the pages of the National Enquirer. Which is always right about politicians' sex scandals.

In your intelligent Monday media column: David Shuster may be canned, Mediaite is numerically the most important thing on Twitter, Sharon Waxman vs. Michael Wolff, and the end of the Bobosphere.

What do Lady Gaga, Dan Abrams, Lady Gaga's Penis, and Rachel Sklar have in common with JFK? They're all out to shut down my Macarthur Grant-level work on the Lady Gaga Penis Conspiracy. Sklar claims to have done it.

Mediaite's Rachel Sklar('s boobs): currently in Israel trying to secure Entebbe, or something.

Nothing like a good dick joke, right? So says the hetero, who keeps going on about the Lady Gaga Penis Business. But Dan Abrams' henchwoman and Fearless Leader of Mediaite, Rachel Sklar, can't stop it with the vagina talk. Proof?

What's Barack Obama got in common with Megan Fox? Mediaite/Rachel Sklar knows. Sigh.

Take a post someone else wrote about how awesome O'Reilly's "premium membership" site is, write some words around it, and publish it. That's what Mediaite did, and he actually spelled out Mediaite's unpronounceable name for his mouth-breathing viewers last night.

In your sweltering Monday media column: Reader's Digest is going bankrupt, Ted Nugent loses his journalism gig because he is too hardcore, Dan Rather's madness debated, and Mediaite traffic numbers.

Salon columnist Glenn Greenwald posted a scathing column about the armistice between GE and News Corp meant to end Bill O'Reilly and Keith Olbermann's fueding. It's a chilling read, and brings in a tangentially related player: Richard Wolffe.