In your neverending Tuesday media column: Adweek messes up, Reuters beefs up, the Pulitzers toughen up, Tribune Co. is screwed up, and Glenn Greenwald is all hooked up.

Today marks the launch of the new Adweek, the muddled vision of new editor Michael Wolff. We shall finally get the answer to the question, "What happens when you put an attention-addict media columnist in charge of an advertising trade magazine, for some weird reason?"

In your gusty Friday media column: Kathleen Parker may be doomed, Adweek's big reinvention approaches, the Iraqi shoe-thrower gets nabbed again, the USA vs. James Risen, and Dylan Ratigan's not holy after all.

Michael Wolff, the Vanity Fair media columnist and Newser founder best known for just saying whatever the fuck he thinks will get a rise out of anyone, is the new editorial director of Adweek, Brandweek, and Mediaweek. Uh. Why?

According to media hardman Michael Wolff, the anti-"Ground Zero Mosque" push from the News Corp-owned New York Post and Fox News is a reflection of the company's internal power struggles. And also, CEO Rupert Murdoch's "primitive, weird, reactionary" racism.

In your puerile Monday media column: Michael Wolff vs. Tony Judt, a newspaper's futile search for accountability in online comments, fake press releases get slightly more difficult, and Larry King is immortal.

In your finally Friday media column: Brian Tierney goes 3-D, an attorney general bravely takes on Twitter, Sarah Ellison and Michael Wolff work the same territory, and Rafat Ali is ready to do...something else.

In your competitive Tuesday media column: the fashion mag ad race is heated, GQ manages to sell electric doo-dads to people somehow, Michael Wolff's beef parade marches on, and the NYT rocked by "getting a good political story" scandal.

Last Friday, professional media beef-starter Michael Wolff called Newsweek's Jonathan Alter "the most pompous man in American journalism." Today, Wolff's column dismissively cited Alter's new book about Barack Obama. This confluence of Wolff-isms sent Jonathan Alter over the edge.

In your revealing Thursday media column: Bill Keller discloses how he sniffs out news, HuffPo goes hard on the Twitter, a new way to backstab your fellow media employees, and more Michael Wolff beef.

In your intelligent Monday media column: David Shuster may be canned, Mediaite is numerically the most important thing on Twitter, Sharon Waxman vs. Michael Wolff, and the end of the Bobosphere.

Perpetually put-upon man Michael Wolff says he was a key source for the NYT's Roger Ailes profile yesterday, but that the paper didn't credit him, because of his comical nonstop feud with David Carr. Free column topic, Michael! Win-win. [Newser]

In your icy Tuesday media column: Michael Wolff vs. David Carr vol. 89, a belated apology for the "worst deal of the century," a Christian is found in the liberal media, and the NYT luvs Kim Kardashian (maybe).

In your finally Friday media column: BBC execs must struggle by on $150k, Michael Wolff looks in the mirror and compliments himself, rumors of office closures at Newsweek, and more on the Time Inc. layoffs.

Last night a bunch of people who work in mainstream media arbitrarily divided themselves in half in order to argue over the vague, meaningless proposition, "Good Riddance to Mainstream Media." It was great fun to watch. Fake issue, real animosity!

In the wake of David Letterman's staff scoring stiffy, we decided to look back at some of our favorite media ass-magnets. These are extraordinary examples of why straight guys get in this business in the first place: the crazy poon, bro.

Who is Sarah Palin's new ghostwriter? After obviously composing her own Facebook blog posts and Tweets (well, her intellectual doppelganger Meg Stapleton might've helped) for months, recent Palin missives have been so... professional.

Designer Tom Ford turns 48 today. Disgraced media columnist Michael Wolff is turning 56. Gary Cohn, the No. 2 man at embattled Goldman Sachs, is 49. Bob Kerrey, the embattled president of the New School, is 66. Dog Whisperer Cesar Millan is turning 40. Actress Sarah Chalke is 33. Grey's Anatomy star Chandra Wilson turns 40. The R&B singer Mario turns 23. Imprisoned telecom CEO Bernie Ebbers is 68. The rapper Mase is turning 31. Olympic ski champ Jonny Moseley is 34. Former MTV VJ Downtown Julie Brown is turning 50. And Pee-wee Herman celebrates his 57th birthday today.

• Last night's long-delayed premiere of the sixth season of Project Runway—on Lifetime, not Bravo—earned the show its highest ratings ever. [NYT, THR]
• Breathe easy: Anna Wintour's travel itinerary for the fall fashion shows in London, Paris and Milan will not be affected by the recent round of budget cuts at Condé Nast. She'll be staying at the Ritz in Paris, as usual. [NYP]
• The cuts have claimed Condé's supply of coffee stirrers, however. [P6]
• Another member of the Sulzberger clan is joining the New York Times. [NYO]
• News Corp. has been meeting with newspaper publishers to discuss forming some sort of "consortium" to charge people for access to news online. [LAT]
• News Corp. is also in talks to sell its Dow Jones stock market index. [NYT]
• Harvey and Bob Weinstein have a lot riding on the success of Quentin Tarantino's Inglourious Basterds. How is the movie expected to perform at the box office this weekend? Not too bad, per early estimates. [THR]

In your sweat-drenched Friday media column: Newser's traffic plunches, Rupert Murdoch's paycheck plunges, the likelihood of Sam Zell staying at the Tribune Co. plunges, and The Progressive's bank account plunges.