Mort Zuckerman's futile effort to keep up with Mike Bloomberg continues! The real estate developer and Daily News owner—who considered making a bid for BusinessWeek last fall when he heard Bloomberg L.P. was in the running before dropping out of the running—is now thinking about following in his frenemy's footsteps and getting into politics. According to the Times, Zuckerman is considering a run against Sen. Kirsten Gillibrand this fall, and just like Bloomberg he's prepared to run as a Republican so he can avoid an expensive and messy Democratic primary. Another egocentric, diminutive billionaire media mogul determined to create a lasting legacy for himself with a second career in politics? Just what New York needs! [NYT]

• Sundance was a lower-key affair this year thanks to the economy. [WWD]
• Layoffs: Rumor has it The Weinstein Co. cut as many as 30 staffers today. And a big round of layoffs could come to CBS next week. [Gawker, LAT]
• The Vancouver Olympics could cost NBC as much as $250 million. [THR]
• Keith Olbermann's ratings are down. Guess there are only so many times you can call Bill O'Reilly the worst person in the world before it gets old. [DF]
• BusinessWeek continues to staff up. Eric Pooley (formerly of Fortune) and New York's Hugo Lindgren are joining the Bloomberg-owned mag. [TW, TBM]
• Could a Catcher in the Rye be coming soon? Don't hold your breath. [LAT]
• Does Rudy Giuliani make stuff up every time he appears on TV? Yes. [NYT]
• Mort Zuckerman says Rupert Murdoch's plan to launch a local edition of the Journal is a "brilliant move." Translation: Extra competition for the New York Times is a good thing, especially when someone else is paying for it. [Forbes]
• The Grammy Awards go down on CBS on Sunday night. [NYT]
• George Stephanopoulos and Hillary Clinton are related? Apparently so. [AP]

• The New York Times and Wall Street Journal are feuding once again. [DF]
• Thanks to a $200 million investment in new printers, Mort Zuckerman's Daily News can now print any page of the paper in color! Exciting! [Crain's]
• Does the fact Glenn Beck is a highly paid pitchman for a gold company explain why he promotes it on Fox News show every night? Probably! [NYT]
• MSNBC is changing up its daytime lineup a bit, just so you're aware. [NYT]
• Despite the recession (and $12 tickets), film attendance was up in '09. [LAT]
• The New York Film Critics Circle announced its yearly picks today. [AP]
• Congress is devoting (wasting?) $30 mil. to battle music/movie piracy. [THR]
• Disney's The Princess and the Frog dominated the weekend box office [THR]
• CNBC has poached the WSJ's Nikhil Deogun as its new managing editor. [NYT]
• Sarah Palin's book tour is over. "Now what?" Good question! [LAT]

• A big round of layoffs landed at the Associated Press today. [BI, NYT]
• Budget Travel isn't shutting down, contrary to rumors. But its owner is looking to sell the magazine or find new investors, however. [AdAge]
• Time.com's managing editor, Josh Tyrangiel, will become the editor of BusinessWeek when Bloomberg LP takes over next month. [BW, WWD]
• The NYPD raided four newspapers as part of a union corruption probe. [AP]
• Is Newsweek's new Sarah Palin cover sexist? Or just funny? [HP, Wrap]
• Because print media is booming and newspapers will be around forever, Mort Zuckerman's Daily News spent $150 million on a new printing plant. [NYT]
• A documentary about media reporters at the Times? Oh, yes, indeed. [NYO]
• Bonnie Fuller's new Web venture launched today. [HollywoodLife.com]
• TV: Oprah GBF Nate Berkus is getting his own daytime show; and Bob Saget will host an A&E reality series in which he'll "explore strange subcultures."
• Rupert Murdoch probably isn't very popular with the blind today. [Gawker]

• David Letterman appears to be through discussing the little sex scandal he now finds himself in. The subject doesn't come up on tonight's show. [NYP]
• Gourmet may have gone down, but the editor of Saveur says the mag is doing well (and that she's been flooded with resumes, not surprisingly). Meanwhile, while Condé Nast is laying off staff at Brides, a brand new bridal magazine is now preparing to launch. The dream lives on, clearly. [Forbes, NYO, Gawker]
• Related: Condé Nast's digital division is facing issues, as well. [NYO]
• The remaining bidders for BusinessWeek, now that Mort Zuckerman and a private equity firm have dropped out: Bloomberg LP and ZelnickMedia. [NYT]
• Barbra Streisand has scored her ninth No. 1 album, beating out Mariah's new record. It makes her the second-oldest living artist to top the charts. [Reuters]
• Famed fashion and celeb photographer Irving Penn has died at age 92. [AP]

Mort Zuckerman's latest attempt to expand his media empire has failed, it seems. Reuters is reporting the real estate developer and owner of the Daily News and US News has decided to drop out of the race to acquire BusinessWeek, possibly because he sensed execs at the mag's parent company, McGraw-Hill, are more interesting in doing a deal with Bloomberg LP instead.

• Comcast denied the rumors yesterday, but it now appears the cable giant is involved in talks to take a controlling stake in NBC Universal. [NYT, NYT]
• It hasn't been smooth sailing for Jay Leno since his primetime show debuted—ratings have been slipping and the critical buzz has been lousy—but now it looks like NBC has another problem to worry about: CBS and ABC have both been actively discouraging their stars from appearing on the show. [LAT]
• Bravo reports it's developing solo series for three of its reality TV stars: Bethenny Frankel, Christian Siriano and Top Chef's Fabio Viviani. [Variety]
• Meanwhile, Logo is casting its gay version of the Real Housewives. [Gawker]
• Maybe the magazine industry isn't dead, after all: American Media plans to launch a new bridal title in early 2010 called Shapebride. [WWD]

• Who hasn't looked at buying BusinessWeek by now? Daily News and US News owner Mort Zuckerman appears to be the latest mogul to join the party. [BW]
• The wave of job cuts at Condé Nast could begin in a few weeks or in a few months, depending on who you ask. But either way, it's going to be ugly. [NYO]
• Fox News continues to trounce the competition: Both CNN and MSNBC experienced big declines in ratings during the third quarter. The situation appears to be especially bleak at CNBC, however. [B&C, HuffPo, ZH]
• Simon & Schuster is shaking things up at a couple of its imprints. [Crain's]
• The New York Times is planning to introduce a Chicago-centric edition of the paper. That's in addition to the San Fran edition launching this fall. [NYT]
• Related: Is the New York Times going to start charging readers to access its website? That's still unclear, but the answer should be coming soon. [NYO]
• "Print is undead," reports the undead print newspaper the Village Voice. [VV]

Last December, when Bernie Madoff's victim list was made public, we learned about Daily News publisher Mort Zuckerman's "significant exposure" to the swindler's Ponzi scheme, about $30-million in "significant exposure" to be exact. Now the pain is really setting in.

• The New York Times Co. is now publicly shopping the Boston Globe. Meanwhile, the list of potential acquirers is getting longer: The firm that bought the San Diego Union-Tribune is now a possible buyer. [AP, NYT]
• Related: The Globe is going to start charging to access its Web site. [E&P]
• News Corp. and GE were hoping to "ratchet down the rhetoric" when they ironed out a peace pact between MSNBC and Fox News recently. Keith Olbermann didn't abide by it, of course. (And Bill O'Reilly returned the compliment.) But Olbermann is still pretending it never happened. [WP, HP]
• It seems one embarrassment this week wasn't quite enough for Olbermann. Because he's resorting to shameless (and familiar) excuses to try and explain away the Richard Wolffe conflict-of-interest fiasco. [Gawker]
• Profits at CBS dropped by 96 percent in the second quarter. [WSJ]
• Why did Twitter go down yesterday? Blame the Russians. [NYT]

• Funny People debuted at No. 1 at the box office this weekend, although it was still the worst opening for an Adam Sandler movie in five years. [Reuters]
• Mort Zuckerman is selling shares of his real estate company to pump $50 million into the Daily News to pay for new printing presses. [WSJ]
• Lou Dobbs has become a PR nightmare for CNN. Presumably the fact that Media Matters is airing an anti-Dobbs commercial won't help matters. [AP, HP]
• Is the peace pact between Olbermann and O'Reilly a sham? [TDB]
• Google CEO Eric Schmidt has resigned from Apple's board of directors. [BN]

• The New York Times Co. is selling its classical radio station WQXR to WNYC Radio and Univision as part of a "complex deal." One thing that isn't complex: The sale will pump a much-needed $45 million into the paper's coffers. [NYT]
• Is Rupert Murdoch planning to buy the Daily News from Mort Zuckerman? That's what some are suggesting, although Mort is denying it. [DailyFinance]
• McGraw-Hill shouldn't expect to make much from the sale of BusinessWeek. In fact, the company may be forced to give the magazine away. [FT]
• Neil Patrick Harris has signed on to host this year's Emmy Awards. [NYDN]
• Russell Brand will be the host of the MTV Video Music Awards. [Vulture]

Darcy Stacom, the commercial real estate broker who convinced Mort Zuckerman's Boston Properties to pay $3.5 billion to buy the GM building in 2008, has suggested that Apple cough up a few bucks and pay Zuckerman for the right to rename the tower, so it doesn't sport the name of a bankrupt automaker. Let's hope Steve Jobs sets aside his health issues and moves quickly on this opportunity to plant a glowing white apple at the top of the skyscraper. Considering Zuckerman has already turned the "Citigroup Center" into "601 Lexington Avenue," the GM building may turn into the much blander-sounding "767 Fifth Avenue" if he doesn't. [Reuters]

The Four Seasons celebrated its 50th anniversary last night and a predictably large crowd of media personalities, politicos, and powerbrokers turned out for the occasion. Just a few of the people on hand to celebrate the event with co-owners Julian Niccolini and Alex von Bidder (left, Erin Fetherston): Barry Diller, Nicole Miller, Ralph Lauren, Mort Zuckerman, Ray and Veronica Kelly, Arthur Sulzberger Jr., David and Joyce Dinkins, Henry Kissinger, Aby and Samantha Rosen, Dolly Lenz, Tim and Nina Zagat, Steve Schwarzman, Fern Mallis, Jay McInerney, Jeffrey and Linda Chodorow, Steve Newhouse and Gina Sanders, Albert Maysles, Ruth Reichl, Robert Burke, Linda Fargo, Star Jones and Herb Wilson, Thom Browne, Don Marron, Drew Nieporent, John Gutfreund, Chuck Scarborough, Cindi Leive and Howard Bernstein, Terry Allen Kramer, Marjorie Gubelmann, Marina Rust Connor, and Salman Rushdie and girlfriend Pia Glenn. [PMc, Wireimage, NYO, Paper]

Real estate mogul/Daily News owner Mort Zuckerman turns 72 today. Restaurateur Drew Nieporent is turning 54. Angelina Jolie is 34. Supermodel Bar Refaeli is turning 24. Comedians Horatio Sanz and Rob Huebel are both turning 40. Russell Brand is turning 34. Noah Wyle is 38. Actor Scott Wolf is turning 41. Singer Nikka Costa is turning 37. Journalist John Hockenberry is 53. And your favorite elderly sex therapist, Dr. Ruth Westheimer, is celebrating her 81st birthday today.

Back in December, real estate kingpin Mort Zuckerman dropped the news that he planned to change the name of Citigroup's headquarters in Midtown. ("We're tired of the fact that every time Citibank has a problem all of the TV cameras come and photograph the Citigroup Center sign on the front of our building," an exec at Zuckerman's Boston Properties confessed to a reporter at the time.) It's a done deal! Although Boston Properties didn't find another company willing to pay to stamp its name on the front of the office complex, as of June 1, it will be known as 601 Lexington Avenue. Citi won't be updating employees' business cards and stationary, which is a good thing since that will save US taxpayers from extending the bank a bailout at Kinko's. The saddest thing? It's Citi defeatist attitude about the switch: "These changes were made by the building's landlord, Boston Properties, to greatly enhance the building and reflect its prestigious tenancy," reads the Citigroup memo. Consider the lack of Citi branding on the front just such an enhancement; now you just need to buy stock in Boston Properties to take advantage of the sudden rise in property values. [Dealbreaker]

Mort Zuckerman thinks letting newspapers run bingo games will save journalism. Let's see if his own newspaper is competent enough to run promotional games!

• Walt Disney reported that profits plunged 46% last quarter. [Variety, WSJ]
• Mort Zuckerman's plan to save newspapers involves bingo. Really! [NYM]
• The New York Times Co. has reached a deal with the unions at the Boston Globe, although it may take a few weeks to vote on the compromise. [E&P]
• NBC's Washington headquarters is contaminated with asbestos! [NYO]
• Tricky Dylan Ratigan isn't joining ABC after all. He's going to MSNBC. [Gawker]
• Michael Wolff may hate the New York Times, but if it weren't for the Times, he'd probably have nothing to rant about on his unknown website. [HP]
• Amazon unveiled its fancy, new Kindle reader today. [NYT, E&P]

• Tyra Banks took the stand to testify against accused stalker Brady Green yesterday and explained how she's had to hire a bodyguard and driver as a result of the incident. She also said she's no longer jogging outside and has been forced to hire a personal trainer, but we're pretty sure she had one of those long before Green came along. [NYDN, NYP]
• After 13 years of marriage, Sean Penn has filed for legal separation from wife Robin, news that may not come as a huge surprise given his long list of rumored paramours, including Petra Nemcova, Helena Christensen, Ines Misan, Naomi Campbell and Natalie Portman. [P6, People, Extra]
• Liev Schreiber and Naomi Watts' son, Sasha, was admitted to the hospital on Tuesday night for respiratory issues. [People]
• Madonna supposedly wants a summer house in the Hamptons. But she can't find a place willing to put up with her horse-related demands. [P6]
• Meanwhile, baby Mercy's 24-year-old father is demanding full custody of his daughter, since Madonna lacks "good morals." [NYP]

New York Daily News publisher Mort Zuckerman unleashed a screed yesterday on the Huffington Post about how the media never covers how bad it is for Israelis dealing with Palestinian terrorism. He should know.