Warner Bros.: Hey, Why Is No One Paying Attention To Our Cheaper Flops?
mark · 10/09/06 01:59PMToday's NY Times' looks at the strategy that Warner Bros. executives are embracing going forward from the bomb-strewn summer (Superman Returns, Lady in the Water, The Ant Bully, and, of course, Poseidon) that's left the studio in sixth place at the box office this year: tucking their heads between their knees and hoping that one of their "smaller" movies (like, say, that little Scorsese flick) performs above expectations, buying them enough job security to make it to next year's guaranteed blockbuster, Harry Potter. In the story, shellshocked-but-resolute WB muckity-mucks Jeff Robinov and Alan Horn lament that people have harped on their higher-profile disasters, while ignoring all the money they've proudly lost on lower-budgeted projects: