"The Ethicist" is Randy Cohen's long-running advice column in the New York Times. Each week, Gabriel Delahaye's "The Unethicist" will answer the same questions as "The Ethicist," with obvious differences.

Restaurateurs take note! Come Sunday, the voice of Times restaurant critic Frank Bruni—that soufflé of mystery!—will gain greater exposure beyond whatever radio station plays the Times stuff. (We don't think our AM band goes down that low, so we wouldn't know.) Now the former Rome political correspondent has given his Stentorian voice to a slideshow that accompanies his piece about Apuglia. As the National Center for Voice and Speech writes, "voices are as distinctive as our faces—no two are exactly alike." So what should concerned chefs listen for if they want to ID the Bruni?

Last night, around 11 p.m., we got into a friend's car and began to drive—on the Brooklyn-Queens Expressway, then the L.I.E. We briefly considered bagging the whole plan and just making a quick dash to the Hamptons—the season is on!—but we soldiered on, getting deeper and deeper into deepest Queens. We merged onto the Van Wyck Expressway (so many expressways out here! And why is everyone driving so fast!), got briefly flummoxed in Flushing and had to turn around, and then finally made it to the Whitestone Expressway. Then we turned onto 20th Ave., and then back onto the Whitestone Expressway going the other way, and then finally, 14-some-odd miles later, the enormity of the New York Times printing plant in College Point was in sight.

• Hey, who tagged our office? And what the heck does it say?
  

An in-house email by the New York Times' Ken Meyn today was, by his own description, "the most important email about The Move that I have yet sent or am likely to send." He's right! It's the floorplan of the new Times cafeteria! Sushi! Tapas! An international smorgasbord of excitement! We can't wait!

Can print book coverage and literary blogs ever find a way to get along? Book blogger Maud Newton thinks so: "I find it kind of naïve and misguided to be a triumphalist blogger," she told Times book reporter Motoko Rich. "But I also find it kind of silly when people in the print media bash blogs as a general category, because I think the people are doing very, very different things." A good point, and one that's entirely lost on novelist Richard Ford.

• Post calls out News' circulation figures: The "paper's overreliance on bulk sales is propping up a single-copy sales disaster." Expect some lame News response involving the phrase "New York area" tomorrow. [NYP]
  

There's an article in a local paper called the New York Times today about sexual depravity and coercion that's so extreme that we are actually having a hard time writing about it. Peter Braunstein? Nah. Ducks. Ducks, man. It begins:

The Times breaks some stunning new ground in the field of news you can use today:

• David Halberstam's Doonesbury appearance: He kissed Woodward and Bernstein's Guccis. [Slate]
  

We were already of the opinion that the Times's Sunday Business section is the best part of that paper, but this weekend's pullout confirmed it. From the letters section:

"The Ethicist" is Randy Cohen's long-running advice column in the New York Times. Each week, Gabriel Delahaye's "The Unethicist" will answer the same questions as "The Ethicist," with obvious differences.

Urban Dictionary defines "trashball" as "an innovative game composed of a trashcan and a ball-like object created from newspaper and duct-tape"—a game so innovative that it's not really clear how to play it, since "rules may vary depending on region." They may even play trashball in the region known as the Middle East, which UD defines as "A giant sandbox. People live in it" (author: "YayForSuicide").

The New York Times Magazine boldly pushes the 'post' envelope today by applying the erstwhile prefix to yet another totally still existent thing: money. See, these days, says fresh-faced political reporter Matt Bai, it doesn't matter how much of it a candidate has. According to his piece, "The Post-Money Era," that's the electoral implication of this whole Web 2.0/You Generation/"the ability of one man to declare war on the world and win" thing that people have been talking about.

• We said goodbye—for now!—to Rosie O'Donnell.
  

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What do Motoko Rich, Janet Maslin and Michiko Kakutani have in common? They're all part of a sinister conspiracy against women in general and woman author Leslie Bennetts in particular. In a letter on the HuffPo, the ten-year vet of the Times takes issue with yesterday's Times article suggesting that maybe women don't want to read books about the whole working mother dilemma. She notes that her own book, The Feminine Mistake, has already moved more copies than several other titles to which it is compared and then likens herself to critically-injured New Jersey governor Jon Corzine. But wait, there's more!

229 is here! And as a service to those of you not working inside the furrowed cubicles of West 43rd Street, we've selected some highlights from the self-published tabloid farewell to the building that New York Times men and women have called home for the last 94 years. Like a scan of a Class B stock certificate! (Click to enlarge.) What else do we learn about the old building?

Habitu s of Section F of the New York Times will notice a couple of changes in today's Dining section layout. Most notably the Times' love of briefs have made the move from Styles to Dining. On F11, where one might expect to see Peter Meehan's weekly $25 and Under Column, one finds "Dining Briefs." It's notes 'n' news, updates and bits. The feature will alternate on a biweekly basis with Peter Meehan's usual $25 and Under. So not only is the Times' recognizing its own fallibility and tempering the overly weighted effect of a Frank Bruni review with the column, it's also picking up the pace. When Bruni reviewed Gilt, for instance, in 2006 (2 stars), the chef was still Paul Liebrandt. Now the place is run by the very different Christopher Lee, so it makes sense to revisit. Section editor Pete Wells explained it to us today: "I felt we weren't covering a lot of restaurants critically. I was looking for a way to help readers sort out what's new."

Yes, there are eaters who think it in their interest that food just be as cheap as possible, no matter how poor the quality. But there are many more who recognize the real cost of artificially cheap food — to their health, to the land, to the animals, to the public purse.