What if you threw a conference and everybody came, but no one paid attention? A New York Times event for Web developers drew a crowd who sat and Twittered instead of listening to the speaker.

• Project Runway filmed its season finale under the tent in Bryant Park today. When—and if—you'll ever get to see it remains up in the air. [NYT]
• It's predicted the broadcast of the Academy Awards on Sunday will be among the lowest-rated Oscars on record. [AdAge]
• The Post has apologized for its chimp cartoon the other day. [E&P]
• The New York Times Co. has slashed its dividend to zero. [NYP]
• New York and AMI are joining Hachette Filipacchi and dropping out of the Magazine Publishers of America. [NYP]

Funny story: You know the New York Times story this morning on the protests at NYU? Written on the laptop of one of the protest leaders, by her "boy."

On Twitter, no brush with celebrity can go unremarked. Guess which member of the Twitterati slept with George Clooney and which one held hands at Ryan Seacrest's workplace!

Terrible news: possibly McCain-sexing lobbyist Vicki Iseman has dropped her lawsuit against the New York Times. Turns out it's not actionable to report on someone's possibly unethical relationship with a public figure!

Who's dating Chinese-food obsessive New York Times reporter Jennifer 8. Lee? We hear the eclectic reporter has gotten herself a Googler boyfriend.

In your gloomy Wednesday media column: More rumored Viacom layoffs today, Newsweek staffers are mad at the boss, Playboy might have to sell Playboy, and more!:

• Arthur Gregg Sulzberger, the son of New York Times publisher Arthur Sulzberger Jr., is joining the paper next week as a Metro reporter. [NYO]
• Following a huge fourth quarter loss, Playboy says it's now up for sale. [Folio]
• It's rumored that Viacom is laying off staff today. [Gawker]
• Newsweek staffers are unhappy about recent changes at the mag. [NYP]
• Sean Delonas is in hot water for his cartoon in the Post today. [E&P]
• Mort Zuckerman says he can fix the Daily News by printing it in color. [MM]
• Vanity Fair is shutting down its German edition. [WWD]

The New York Times' publisher's son has the increasingly rare privilege of a fresh newspaper job, at the Times no less. But his situation is not entirely enviable.

Attention, New York Times employees: Form an orderly line and prepare to walk up to 66th street to hear your colleagues discuss their quickie Obama book. Oh! And we know what you should wear:

• ABC is scrambling to find advertisers for the Oscars. [AdWeek]
• The New York Times takes a delicate look at Carlos Slim Helú today, the media mogul who also happens to have bailed out the paper last month. [NYT]
• Sam Donaldson is retiring from ABC News next week. [WP]
• Tina Brown's advice to young journalism students: Go to India. [HuffPo]
• BlackBook is cutting staff and reducing its frequency to stay afloat. [P6]
• Tim and Nina Zagat are launching a Zagat guide for doctors. [NYT]
• Friday the 13th was No. 1 at the box office this weekend. [THR]
• Alfred A. Knopf Jr. died over the weekend at the age of 90. [NYT]
• Project Runway may return to the air later this year. [WWD]

The New York Times needed a tough story on Mexican billionaire Carlos Slim, to prove its newsroom's independence after borrowing $250 million from the guy. The story's here! But is it tough? Eh.

Why work when you can Twitter? David Pogue from the New York Times played copy editor, Tina Fey contemplated cookies, and Internet-celebrity expert Paul Carr was just glad to be alive.

Recently the New York Times explained how hard it is to live on $500k a year. Twice! Now the paper reports: nobody's paying for business lunches any more! Is this just a made-up thing? Yes.

This is the year of new ideas for saving newspapers! Unfortunately, the main solutions seem to be plagued the one thing that led most people into journalism in the first place: lack of math skills.

Alex Rodriguez just admitted using steroids, but the Yankees third baseman doesn't want anyone to lose sight of another outrage: Sports Illustrated is supposedly stalking him.

In your temperate Monday media column: How ABC landed the octuplet-grandma "scoop," yet another plan to save the NYT, journalism lives(?), and a magazine dies (no question):

• Magazine newsstand sales tumbled during the second half of 2008. [NYT]
• The Grammys were seen by an estimated 19.1 million people last night. [AP]
• The Times reports on the Times's recent troubles, conveniently concluding the paper's "positioned itself well to ride out another year of recession." [NYT]
• Steve Brill has a few thoughts on how the Times can save itself. [Poynter]
• Not surprisingly, SI is milking every last dollar out if its swimsuit issue. [WSJ]
• Following the news last week that Universal and DreamWorks were parting ways, Disney announced today it would distribute DreamWorks's films. [THR]
• Jim Cramer's ratings are up; his stock picks are as lousy as ever. [Barron's]
• A Queens hairstylist is suing the Daily News after the paper accidentally identified her as "Manhattan Madam" Kristin Davis. Twice. [Regret the Error]

We were all so excited for the Obama presidency because suddenly all those lovable losers we've grown to love during the Bush years would be influential and important! Hah.

Last October, Maureen White, the former finance chair for the Democratic National Committee and wife of Steve Rattner, was arrested for drunk driving. According to the police report, White was pulled over in her Mercedes at the Throgs Neck Bridge and failed a field sobriety test, registering a blood-alcohol level that was twice the legal limit. (She subsequently pleaded guilty to the charges, paid a fine, and had her driver's license suspended for 90 days.) That the Democratic fundraiser and wife of one of the city's most prominent financiers had been arrested was certainly news, and the Daily News covered the arrest a day later in an article titled "Democratic Money Queen in Booze Bust." But the paper pulled the article down soon after—it was originally located here—and now we know why. A source inside the News tells us the order came from "the very top," namely Daily News publisher Mort Zuckerman.