Breaking news in the Wall Street Journal today on the state of the newspaper industry: it's still bad. Ad revenues? Not looking up. Layoffs? Sure, more could be coming. If only there was one bright spot in this beleaguered industry...

In your massive Monday media column: Bon Appetit's editor is leaving, Martha Stewart's TV shows are failing, Vulture's going out on its own, TV Guide is trying hard, and Robert Thomson is just talking shit, as always.

The Wall Street Journal is really taking this "anything the New York Times does we can do better" fantasy very seriously! The latest shot across the NYT's bow: a WSJ book review section. Is the world ready for that?

Hacks like to call the Times vs. Journal battle "Bald men fighting over a comb." But in this CGI epic, it's more like "A sharkman fighting Pinch Sulzberger with a money cannon, West Side Story-style." Amazing journalism.

In your tripping Thursday media column: Bill Keller hollers back at the WSJ, Sharon Waxman's upset at every little thing, National Journal keeps hiring, and the Deseret News welcomes its future as a Mormon PR operation.

In your standoffish Tuesday media column: Robert Thomson is talking trash nonstop, Michael Isikoff's liberal bias exposed, CNN is giving up on news, Good Morning America goes into the magic business, and shameless Onion regurgitation of the day.

The Journal has responded to the cease-and-desist it received from the Times earlier this week.

The New York Times and the Wall Street Journal are locked in a mortal newspaper war that will determine the future of American journalism, etc, etc. Haha, but seriously they are arguing over marketing slogans, now.

Ever since the Wall Street Journal debuted "Greater New York" on April 26 and sparked a good old newspaper war with the New York Times, media watchers have been giddily blogging and tweeting out photos of various ads the paper has been plastering all over town to promote its new metro section.

"Rats Mob the Upper East Side." So reads the cosmically appropriate top headline in the Wall Street Journal's new New York section, with which Rupert Murdoch plans to exterminate the New York Times. The newspaper war is on!

In your comment-free Monday media column: Tracy Morgan sits at the fancy table, rumors of a departure from Vogue, the WSJ targets NYT advertisers, everyone wants student newspapers to shut up, and black reporters are disappearing fast.

The New York Times and the Wall Street Journal are locked in an old-fashioned newspaper war that will likely cost them both millions. But NYT publisher Pinch Sulzberger is still worried about being called a girly-man. UPDATE: The NYT responds!

In your vengeful Wednesday media column: Albany justice does not save the media, a physically attractive journalist is found in India, Nightline is old, and the WSJ plans to cover this whole "god damn Mets" business.

Well, well, well. How does Rupert Murdoch feel about his precious newspaper war now? (Just fine). Rupert was so hot to build a New York edition of the WSJ to crush the rival New York Times once and for all, but apparently there is one small issue: he needs to borrow the NYT's printing press to make this whole thing work.

Rupert Murdoch has wanted to throttle the gasping corpse of the New York Times ever since the day he overpaid for the Wall Street Journal. This is his passion. His first solid step is his previously announced New York local news hires at the WSJ. Today, John Koblin reports that he's not just grabbing a dozen reporters to put out a metro section; he is, in effect, building a competing local paper—complete with three dozen reporters, a $15 million budget, and a boatload of New York Sun veterans.

Breaking: Bill Keller responds to the WSJ's latest response to Keller's letter responding to the WSJ's award that was referenced in the WSJ's response to David Carr's column about the WSJ. Will they respond? Stay tuned!

Earlier this week, WSJ editor Robert Thomson took a shot at NYT editor Bill Keller over a letter Keller wrote to an awards committee last year regarding an award-winning WSJ story. Now, we've obtained the WSJ's original response letter.

There is history behind the current WSJ/NYT spat: The New York Observer today has found a 2008 letter Times Executive Editor Bill Keller wrote in an effort, basically, to make a Journal reporter lose an important award.

That darned New York Post—they are immoral! They had an advice column by Ashley Dupre—who had sex, for money, which is illegal! The Daily News just cannot remain quiet any longer! It has to stand up, here!

Fight! The Wall Street Journal enjoys newspaper feuds, remember? Which is the only sensible explanation for WSJ editor Robert Thomson's pugnacious statement that just went out regarding David Carr's New York Times column today.