The New York Times and the Wall Street Journal are locked in a mortal newspaper war that will determine the future of American journalism, etc, etc. Haha, but seriously they are arguing over marketing slogans, now.

In your disputatious Thursday media column: M.I.A. wins an editor's note on her New York Times profile, Le Monde needs a rich friend, two high-profile retirements, and Nate Silver is moving up in the world.

In your audacious Wednesday media column: Newsweek bid day is here, David Remnick demands cash up front, The Big Lead creates a millionaire, Skiing Magazine eases away from print, and the original Jezebel is leaving.

In your bold Tuesday media column: female anchors walk out at Al-Jazeera, a slew of media job changes, Newsweek's sale draws closer, Graydon Carter's newest fancy, and happy birthday CNN.

In your shady Thursday media column: Gerald Posner rewarded for his hard work, Atlantic Media gives up on its business site, Newsweek.com gets a redesign, and Janice Min's bold new plans for The Hollywood Reporter.

Five years ago, would-be media revolutionary Robert Plotkin vowed to turn the Point Reyes Light, a tiny California paper, into the "New Yorker magazine of the West." He's finally given up, declaring: fine, take your stupid paper back, hippie losers.

In your wacky Wednesday media column: Janice Min is already rich so what does she care, Daily News buyouts, bad news for True/ Slant writers, a college newspaper gets unrestrained, and Tribune Co execs think they deserve big money.

Demand Media is the robotic online content mill that pays freelancers paltry sums to churn out stories based on "what's hot" search algorithms. Guess who's about to start "creating articles" for your local newspapers?

In your gleaming Tuesday media column: big news at True/ Slant, The Atlantic's selling mad ads, the NYT gets a new media reporter, and every last thing is for sale at Shape magazine.

In your maddened Monday media column: fewer reporters are on the news-free White House travel beat, John Stossel demands unpaid interns, George Rush may take a buyout, and a Channel 13 employee's epic email on his way out the door.

The British press like to make terrible jokes about a potential gay relationship between new Prime Minister David Cameron and his coalition partner, Deputy Prime Minister Nick Clegg. This picture placement, in The Namibian newspaper, will not help. [Greg Mitchell]

In your finally Friday media column: Brian Tierney goes 3-D, an attorney general bravely takes on Twitter, Sarah Ellison and Michael Wolff work the same territory, and Rafat Ali is ready to do...something else.

In you crisp Thursday media column: Tribune Co. is hobolicious, the NY Daily News might head downtown, True/ Slant is a coveted property, and Latinos watch out, you're being targeted!

In your perplexing Wednesday media column: Mort Zuckerman's eying Newsweek, movie stars are creeping off our magazine covers, the owner of the Cubs knows news, and people at People are out the door.

This memo just went out to NYT staffers, informing them that managing editor Jill Abramson is stepping down temporarily in order to take a turn running the "news part of the website." Three other top editors will take turns at her job in the meantime. Bill Keller tries to preemptively dismiss the speculation that will result from this but uh, sure looks like some sort of job tryout. "OPTICS."

Ever since the Wall Street Journal debuted "Greater New York" on April 26 and sparked a good old newspaper war with the New York Times, media watchers have been giddily blogging and tweeting out photos of various ads the paper has been plastering all over town to promote its new metro section.

In your competitive Tuesday media column: the fashion mag ad race is heated, GQ manages to sell electric doo-dads to people somehow, Michael Wolff's beef parade marches on, and the NYT rocked by "getting a good political story" scandal.

In your familial Monday media column: Theo Wenner gets himself a magazine job, headlines that sell, the most powerful woman in newspapers, teevee people speak to college kids about teevee things, and newspapers muddle about.

Brian Tierney, who made the transition from Republican flack hated by Philly journalists to head of Philly's newspapers, is finally stepping down as CEO of the Philly papers—after bankrupting them and hiring America's most despicable columnists. Goodbye, sucka. [Philly.com]

An unsung hero has found an outpouring of support from concerned residents for a project in which he went through over 20,000 newspaper articles looking for the worst cliches. Here's what he found at the end of the day.