For the first time in 20 years, the number of American homes with TV sets in them has gone down.

Yesterday's broadcast of the Super Bowl netted 111 million viewers, breaking last year's record of 106.5 million viewers. Those lousy advertisers got their money's worth!

"Americans watched more television than ever in 2010." U.S.A.! U.S.A.!

In your cocky Tuesday media column: those Red Eye boys are just as penis-obsessed as ever, News Corp gives a million bucks to Republicans, Nielsen's big IPO, and a reporter fired for wearing a nice hat.

• Prepare to enter the third dimension. ESPN plans to launch a 3D channel in June. And Discovery, Imax and Sony are teaming up on a 3D channel, too.
• Has Kathy Griffin been banned from CNN following her risqué performance alongside Anderson Cooper on New Year's Eve? Maybe yes, maybe no.
• Newsday is cutting pay and vacations for 1,100 of its employees. [NYP]
• Apple's buzzed-about tablet device comes out in March. [WSJ]
• Google's buzzed-about mobile phone/iPhone ripoff debuted today. [BN]
• You'll be relieved to hear that the New York Times has no plans to follow in Kim Kardashian's footsteps and begin sticking ads in its tweets. [AdAge]
• Coming soon: Publicist Kelly Cutrone's TV show and self-help book. [WWD]
• Nielsen closed Kirkus Reviews last week, but it may now have a savior. [NYT]
• Conveyor of Love, the new reality show on ABC that combines dating and the latest in baggage handling technology, is off to a solid start. [Wrap]
• Will Avatar turn out to be the biggest movie ever? Maybe! [MTV]

After being folded by Nielsen last month, curmudgeonly book review magazine Kirkus Reviews is coming back—Jeff Bercovici reports an undisclosed buyer is resurrecting Kirkus this month. No such savior for fellow dead mag E&P, yet.

• Nielsen has concluded a deal to sell handful of trade titles like The Hollywood Reporter and Billboard to a consortium of investors that includes Jimmy Finkelstein and Guggenheim Partners. Rupert Murdoch's son Lachlan was once part of the investor group, but ended up dropping out. [AdWeek, NYP, LAT]
• Nielsen also said today that it's shuttering two titles: Editor & Publisher, which dates back to 1884, and book pub Kirkus Reviews. [E&P, NYT]
• AOL and Time Warner are officially separate companies now. [WSJ, AP]
• George Stephanopoulos starts his new job of GMA anchor on Monday. [LAT]
• The controversy over MTV's latest series, Jersey Shore, rages on. [THR]
• Hollywood PR powerhouse PMK/HBH has pretty much imploded. [Wrap]
• The 30 worst women's magazine covers of the aughts. [Buzzfeed]
• The city's laziest magazine editor: Dave Zinczenko of Men's Health. [Gawker]

• Another ex-Post staffer has filed a salacious lawsuit against the paper. [HP]
• Yet another magazine is no more. Giant gave up the ghost today. [Gawker]
• Rupert Murdoch's son, Lachlan Murdoch, is teaming up with media investor Jimmy Finkelstein to bid on a handful of media trade titles owned by Nielsen, including The Hollywood Reporter, Billboard, and AdWeek. [NYT]
• The guy who runs Clubplanet.com says that if Maxim's owners don't sell him the mag, it will go bust by March. Maxim isn't impressed. [P6, AdAge]
• One sector of the magazine biz that's doing well: Airline publishing! [WSJ]
• Did BusinessWeek just replace Maria Bartiromo with Charlie Rose? [BI]
• The good news for Jay Leno: His ratings seem to have stabilized in recent weeks. The bad: More people are watching shows they recorded on their DVRs rather than tune into NBC's misguided 10pm experiment. [THR, NYP]
• New Moon topped the box office once again this weekend, as expected. [THR]

• Lou Dobbs is leaving CNN! Tonight's his last show! Happy Wednesday! [NYT]
• Condé Nast magazines have lost a collective 8,359 pages of advertising in 2009, which represents a 31 percent decline from a year earlier. [NYT]
• One thing that Hearst has going for it: lots of cash in the bank. [NYP]
• Banker-turned-media investor Jimmy Finklestein is reportedly buying the Hollywood Reporter, Billboard, Adweek, and a few other Nielsen titles. [Wrap]
• Current TV is keeping current with the times and laying off 80 staffers. [LAT]
• TV: Joss Whedon's Dollhouse has been canceled by Fox; meanwhile, ABC has decided that Kelsey Grammer comedy series Hank will exist no longer.
• Détente? President Obama has agreed to give Fox News an interview. [HP]
• The New Yorker sure has lots of writers and editors! [NYO]
• Reality TV is slowly killing us. So says Vanity Fair's James Wolcott. [VF]

Rejoice, Internet masses! Godly website Facebook has been forced to abandon Beacon, an advertising program that also published "updates" on your page. Don't worry, though, because founder Mark Zuckerberg and company have a new revenue scheme.

• The next top editor to fall victim to budget cuts at Condé Nast, at least according to Keith Kelly: Architectural Digest editor Paige Rense. [NYP]
• The first guest on Jay Leno's new show on Sept. 14: Jerry Seinfeld. [THR]
• Jay, Conan, Jon, Jimmy, Jimmy, or Craig? Now more than ever, celeb (and their publicists) are being forced to choose between late-night hosts. [THR]
• At least a dozen advertisers have abandoned Glenn Beck's show now that he's established himself as the most vile human being on television. [NYT]
• A big group of media companies—including CBS, NBC, Disney, News Corp., and Viacom—have teamed up to give the Nielsen ratings a run for its money. [NYT]

CNBC, the nation's preeminent financial news network, aired an investigative special last night! Did they venture deep into the Heart of Darkness to investigate the welfare queens at Goldman Sachs? Well, no, they investigated the porn industry, naturally.

• The newspaper industry may look to take a cue from the music business in its elusive hunt for new sources of revenue. Because, clearly, if there's one industry to gleam some wisdom from, that's the one. [MP, WSJ]
• The Justice Department is looking into whether tech giants like Yahoo! and Google violated antitrust laws in their recruiting efforts. [WaPo]
• NBC's two-part White House special scored big ratings. Conveniently, it also squeezed in plugs for every other show on the network. [HP, Newsday]
• Laura Ling and Euna Lee went on trial in North Korea today. [WaPo]
• Silvio Berlusconi is feuding with Rupert Murdoch. And so now Michael Wolff says he really likes Berlusconi. Business as usual, clearly. [Gawker, Reuters]
• Here's something really depressing to chew on: Glenn Beck is No. 81 on Forbes's "Celebrity 100" list and made $23 million last year. [Forbes]

• Walt Disney reported that profits plunged 46% last quarter. [Variety, WSJ]
• Mort Zuckerman's plan to save newspapers involves bingo. Really! [NYM]
• The New York Times Co. has reached a deal with the unions at the Boston Globe, although it may take a few weeks to vote on the compromise. [E&P]
• NBC's Washington headquarters is contaminated with asbestos! [NYO]
• Tricky Dylan Ratigan isn't joining ABC after all. He's going to MSNBC. [Gawker]
• Michael Wolff may hate the New York Times, but if it weren't for the Times, he'd probably have nothing to rant about on his unknown website. [HP]
• Amazon unveiled its fancy, new Kindle reader today. [NYT, E&P]

Useless middle managers, desperate to stay busy and avoid layoffs, are coming up with ever dumber corporate responses to the recession. We will discover and mock them all, with your assistance.

That's what the addition by subtraction equals when you compare comScore's 10.8 billion unique video streams counted in June to Nielsen's 7.5 billion — because of the two Web usage statistic compilers, Nielsen refuses to count "pornography" and "advertising" in the company's total. At first I though, "There's a difference between porn and ads?" And then I remembered: I generally like porn and I usually hate ads. No wonder it's so hard to chose between loving and hating American Apparel. [Silicon Alley Insider]

Traffic-tracking service Nielsen Online claims Facebook lost 400,000 U.K. visitors from December to January. Mark Zuckerberg & Co. say no way:

Nielsen will start measuring online video viewing in its TV panel by the end of 2008. Jim O'Hara, president of media product leadership for Nielsen — really, that's his title, "media product leadership" — says "our ultimate goal will be to bring full Internet measurement to the TV panel for both streaming and navigation." But will it track BitTorrent downloads, too? [AdAge]

The last we heard from Google on TV advertising, cofounder Sergey Brin gloated that "interest" and "bookings" were up. He told us that "the remarkable thing about television advertising, is that it is almost as accountable as online advertising." I didn't believe him then. The news that Nielsen has agreed to provide Google with demographic data on television audiences makes me even more skeptical. This just shows that Google had no idea what it was getting into when it decided to try to get into selling TV ads.

British Internet users spend 11 minutes a day on social networks. Want something more interesting than that? Nielsen/NetRatings thinks Facebook is the top social net in the U.K. ComScore says they're No. 3 behind MySpace and Bebo. Either way, we're glad they didn't poll the Valley — based on an informal survey of our peers, we probably waste three hours a day on Facebook. [Times Online]