• New York mag launches major new ad campaign that involves replacing subway billboards every day. Because that's the big problem with waiting for the train: Not enough new reading material. [NYT]
• Is reality TV even worse for its writers than it is for the contestants? [CSM]
• Jon Friedman can't wait for the Conde business mag. [MW]
• Actually, Judy Miller is not having the time of her life in person, her husband now says. [WWD]
• What happens to NBC execs if this season bombs like last season? Bad thing happen, we imagine. [B&C]