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So first there was just Martha Stewart's new Blueprint. Then there was the centrist Dems' wonky Blueprint. And then also the British design mag called Blueprint. And now a reader in Chicago writes in with perhaps our favorite version: Blueprints, which bills itself as "the produce professionals' quarterly journal." We think that means it's a whole magazine about fruits and vegetables. Which, come to think of it, means you'd really think Martha would have heard of it.

Blueprints [Bluebookprco.com]
Earlier:
 Martha Stewart Also to Offer 10 Great Tips for Renovating Your Policy Positions
Third 'Blueprint' Is the Charm