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Advertisers are figuring out that traditional TV ads are getting less and less effective as a way to reach all you hungry consumers. So many people have DVRs these days that ads are getting skipped more than ever before, and the Internet is cutting into TV as a medium (fa sho!). In a new study, 62% of advertisers said that TV continues to suck. But have no fear, because they are finding new and more devious ways to get their marketing messages into our brains. Online TV shows, video on demand, and even " set-top-box menus" are all in line to get more ads. Great! You cannot escape. SonyCokePepsiMcdonalds. [Broadcasting & Cable]