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Cisco Systems is the main sponsor for the History Channel show "Modern Marvels," but being the main sponsor wasn't enough. Now, Cisco is actually having themselves magically inserted into old episodes of the show, with just a little bit of new footage and some re-editing. The result is a three-minute "mini-documentary" in which Cisco execs talk about the show's topic, which will be "seamlessly woven in" to the show's commercial breaks. Um, scary! Next thing we know, the Gorton's Fisherman will be rescuing Gilligan on Nick At Nite. Could this ultimately lead to our dead heroes having their memories dredged up just to sell useless dreck? Oh, too late. [TVWeek, History.com]