Al Gore Realizes Value Of Good Ads Too Late
Former wooden President-elect of the United States Al Gore was on 60 Minutes last night, being frumpy and endearing, as is his wont. His new project is promoting a huge $300 million ad campaign by the Alliance for Climate Protection, which is based on the (correct) theory that we Americans are such lazy, brainwashed zombies that we need a shiny, consumer-friendly ad campaign to convince us to stop choking ourselves with carbon dioxide. The 60 Minutes segment showed Gore visiting the ad agency, and even showed a clip of the ad, which is great free media exposure. Too bad its benefit was canceled out by the bitter taste left by the subsequent mutterings of Andy Rooney. Well, let's all hope this ad thing works so we don't die! After the jump, the first ad, which is Gore-like in its earnestness.