US Media Companies Bring Their Quality Products To Grateful Outside World
Fox Television has noticed that there is a wide, wide world out there that hasn't yet been the recipient of Fox's unique brand of entertaining and educational TV programming. So they're going to bring it to them, and if they make a little money in the process, all the better! In the meantime, Conde Nast is launching a version of Wired magazine in the UK, and they've already launched some of their premium titles in India (Vogue India! GQ India!). What's going on here? The world is flat. And it's a great place to set a television, magazine, and big pile of money.
The US market is kind of a drag. It's crowded, competitive, expensive to enter, and even more expensive to grow in. Expanding to other first-world markets like the UK is pretty standard, when a company has a good product. But the second—or even third—world is where the money will be in the future. Consider this unwittingly perfect sentence from a Variety story about Fox's infiltration into Argentina: "Fox TV Studios and Rosstoc are also developing the script 'Feo' (Ugly)."
Heh.
Fox is "launching several international productions that will simultaneously be developed in the U.S.," meaning that the company can get a much broader audience with what will probably be a much smaller investment than they have to make in US-only shows. Foreigners work cheap! So "Todos Contra Juan" (Everyone Against Juan), a "dark comedy about an actor attempting to reclaim his fame," is coming to Argentina, and an English-language version is coming to America. There's also the aforementioned "Feo" (heh), and a bank robbery show, and a show about "a poor girl who ends up running a big city." (Not the "Anna Wintour Story," though, zing).
And India: did you know that print media is actually expanding in India? It is! It's like bizarro world. Everybody's not on the internet there, yet, so I recommend investing every nickel to your name in Indian print media companies for the next decade or so. Trendy!