Rex Sorgatz arrived in New York six scant months ago, but he's already got it all figured out. After an advanced anthropological study of Internet Microfame, he's published his initial findings in New York Magazine. In explaining the concept, he also instructs the reader on how to become microfamous in three easy steps! "To persevere in the new age of celebrity, you need to return to the well, repeating these steps of creating, oversharing, and responding." Soon you too can dog-sit for Julia Allison. We are all Tay Zonday, Emily Brill, and the Tron Guy now. [NYM]