It hit us last night while watching the season premiere of Shear Genius (yes, we watch it): is Bravo trying to drive Project Runway's stock down before it makes the leap to Lifetime in the fall? Though the cable channel is advertising its final season of the show (which premieres July 16), Runway's been unceremoniously bumped to a 9pm timeslot, while Shear Genius will claim Runway's traditional 10pm stomping grounds. In an even clearer sign that Bravo is loathe to give the lame-duck series more attention, the Season 5 ads are recycled clip jobs; though Bravo has always mounted a splashy new ad campaign for each iteration of its reality shows, it's apparently going to send Runway off into the sunset without shooting any new footage. Check out the half-hearted Season 5 clip after the jump.

It's not exactly "Everyone's on pins and needles!", is it?