ABC Hunts for Oscar Sponsors, Project Runway's Return

• ABC is scrambling to find advertisers for the Oscars. [AdWeek]
• The New York Times takes a delicate look at Carlos Slim Helú today, the media mogul who also happens to have bailed out the paper last month. [NYT]
• Sam Donaldson is retiring from ABC News next week. [WP]
• Tina Brown's advice to young journalism students: Go to India. [HuffPo]
• BlackBook is cutting staff and reducing its frequency to stay afloat. [P6]
• Tim and Nina Zagat are launching a Zagat guide for doctors. [NYT]
• Friday the 13th was No. 1 at the box office this weekend. [THR]
• Alfred A. Knopf Jr. died over the weekend at the age of 90. [NYT]
• Project Runway may return to the air later this year. [WWD]