• The scandal-ridden State Liquor Authority has a new chairman. [NYO]
• Atria, which opened four months ago in the ex-Grayz space, is gone. [Eater]
• More Marea buzz: A peek at some of the dishes Chris Cannon and chef Michael White plans to have on the menu when it opens. [WSJ]
• Amy Sacco, Ivan Bart, Julia Restoin Roitfeld and Sophia Hesketh are hosting tonight's grand opening of the Griffin in the old P.M. space. [P6]
• Baja Fresh isn't opening May 11. More like May 19. [Eater]

• Starbucks is getting desperate. After announcing profits had plunged 77 percent last quarter, it unveiled its new ad campaign. One ad reads, "Beware of a cheaper cup of coffee. It comes with a price." [NYT, WSJ]
• The man suing Strip House for minimum wage violations has been down this path before. He was part of the suit against Ruth's Chris last year. [GS]
• A roundup of restaurant openings this week. [Eater]
• Tour de Forks, a company offering "culinary tours to a variety of exotic destinations," has hired Anita Lo to lead a group to South Africa next year. [VV]
• Can we interest you in some bacon-flavored vodka? [GS]