Wachovia Ad Does Not Inspire Confidence
Just last week, Wachovia awarded its $100 million-plus advertising account to WPP. Then yesterday Wachovia was bought by Citigroup, and they were like, Hey, whoa, no ad deal after all! That really sucks the big one, in ad industry parlance. Too bad for Wachovia, too; perhaps a better ad agency could have ensured that the bank didn't end up with horrific ad placement like this, in today's Wall Street Journal: