Ha ha, wow, has the management of the Wrangler jeans company all been kidnapped and tied up in a closet, causing the company to be run currently by French anarchist intellectuals? Because that is my operating theory. First Wrangler—Wrangler!—set off its just plain dumb "We are animals" campaign with that cult-like hipster photo shoot by Ryan McGinley. Now (southern accent) Rain-guhlurr, proudly headquartered in Greens-bruh Nawth Cair-Lyna, has a commercial with some French guy talking about "Why do we live when we know we will die?" Uh, to watch NASCAR? Watch this abomination after the jump. Riots amongst Alabama denim fans TK:

[via Copyranter at Animal]